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Your concern: woolworths.com.au  
Just searched: woolworths.com.au  

 Alexa Rank
66.2
6,211.0
37.0
7,889.0
35.1
4,264.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#3,789
in global internet engagement
7:04
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
wheat heat packs
38Avg. Traffic to Competitors
8Search Popularity
heat bag
35Avg. Traffic to Competitors
20Search Popularity
vacuum storage bags
32Avg. Traffic to Competitors
33Search Popularity
shoe horn
31Avg. Traffic to Competitors
39Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
david jones
66Relevance to this site
53Search Popularity
dan murphy
64Relevance to this site
40Search Popularity
dan murphy's
61Relevance to this site
34Search Popularity
jb hi fi
29Relevance to this site
57Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
catalogue
51Avg. Traffic to Competitors
74Organic Competition
catalogues
43Avg. Traffic to Competitors
62Organic Competition
woolworths catalogue
40Avg. Traffic to Competitors
54Organic Competition
cheap unlocked mobile phones woolworths
40Avg. Traffic to Competitors
22Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
mission corn tortillas
20Search Popularity
3.06%Organic Share of Voice
sandwich thins
31Search Popularity
0.67%Organic Share of Voice
hot cross buns
39Search Popularity
0.13%Organic Share of Voice
salmon patties
43Search Popularity
0.07%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

self_isolate

Avg. Engagement
Total Articles
This Site
257Average Engagement
4Total Articles
Competitor Avg.
12,410Average Engagement
1Total Articles

health_authorities

Avg. Engagement
Total Articles
This Site
537Average Engagement
5Total Articles
Competitor Avg.
22,345Average Engagement
0Total Articles

team_member

Avg. Engagement
Total Articles
This Site
438Average Engagement
9Total Articles
Competitor Avg.
2,762Average Engagement
2Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
361Total Articles
32Avg. Engagement
216Total Articles
19Avg. Engagement
107Total Articles
80Avg. Engagement
71Total Articles
367Avg. Engagement
11Total Articles
0Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
22,345Total Engagement
90Total Shares
COVID-19 Updates coles.com.au
2,475Total Engagement
265Total Shares
1,659Total Engagement
2Total Shares
1,345Total Engagement
317Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
kmart.com.au
63.3%
bigw.com.au
57.5%
coles.com.au
54.7%
chemistwarehouse.com.au
51.9%
woolworths.com.au
39.9%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
woolworths
11.47%
38.66%
woolworths online
8.12%
75.41%
woolworths catalogue
1.51%
47.48%
woolworths online shopping
1.17%
76.36%
woolies
1.02%
46.8%
woolworths.com.au

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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