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Your concern: westpac.com.au  
Just searched: westpac.com.au  

 Alexa Rank
43.6
1,033.0
39.6
2,409.0
37.6
4,186.0
29.3
2,114.0
24.6
2,297.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#2,476
in global internet engagement
5:56
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
internet banking
46Avg. Traffic to Competitors
47Search Popularity
anz mortgage calculator
45Avg. Traffic to Competitors
26Search Popularity
anz
44Avg. Traffic to Competitors
60Search Popularity
anz bsb
44Avg. Traffic to Competitors
21Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
commonwealth bank
27Relevance to this site
53Search Popularity
bunnings
65Relevance to this site
60Search Popularity
jb hi fi
29Relevance to this site
57Search Popularity
jbhifi
15Relevance to this site
54Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
online banking
58Avg. Traffic to Competitors
72Organic Competition
anz online banking
55Avg. Traffic to Competitors
13Organic Competition
pay id
53Avg. Traffic to Competitors
53Organic Competition
google pay
45Avg. Traffic to Competitors
15Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
google pay limits
15Search Popularity
2.47%Organic Share of Voice
swift id
16Search Popularity
3.99%Organic Share of Voice
bank swift
19Search Popularity
2.56%Organic Share of Voice
manage pin
10Search Popularity
3.24%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

fixed_income

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
54Average Engagement
16Total Articles

financial_markets

Avg. Engagement
Total Articles
This Site
5Average Engagement
31Total Articles
Competitor Avg.
42Average Engagement
27Total Articles

home_loans

Avg. Engagement
Total Articles
This Site
12Average Engagement
76Total Articles
Competitor Avg.
24Average Engagement
31Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
986Total Articles
8Avg. Engagement
885Total Articles
7Avg. Engagement
520Total Articles
15Avg. Engagement
400Total Articles
7Avg. Engagement
19Total Articles
4Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
1,208Total Engagement
193Total Shares
678Total Engagement
1Total Shares
Apple Pay westpac.com.au
592Total Engagement
24Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
commbank.com.au
22.1%
nab.com.au
21.4%
anz.com.au
16.3%
westpac.com.au
16.1%
anz.com
3.3%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
westpac login
19.85%
77.83%
westpac
11.38%
34.68%
westpac online banking
8.3%
80.9%
google pay
4.34%
1.53%
westpac online
3.72%
91.14%
westpac.com.au

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
39.6
2,409
37.6
4,186
29.3
2,114
24.6
2,297

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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