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Alexa Inquire
Your concern: tirerack.com  
Just searched: tirerack.com  

 Alexa Rank
42.9
15,518.0
41.2
49,642.0
36.4
29,671.0
32.9
90,683.0
32.2
107,176.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#9,342
in global internet engagement
4:00
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
all terrain
41Avg. Traffic to Competitors
29Search Popularity
fierce attitude mt
40Avg. Traffic to Competitors
15Search Popularity
nitro tires
40Avg. Traffic to Competitors
13Search Popularity
nitto terra grappler g2
38Avg. Traffic to Competitors
36Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
tire shops
63Relevance to this site
32Search Popularity
tire places near me
63Relevance to this site
34Search Popularity
tire center near me
62Relevance to this site
25Search Popularity
tire stores
61Relevance to this site
32Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
tire speed rating
68Avg. Traffic to Competitors
63Organic Competition
discount tire
65Avg. Traffic to Competitors
73Organic Competition
tire comparison
63Avg. Traffic to Competitors
55Organic Competition
tires online
59Avg. Traffic to Competitors
57Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
aspect ratio tire
19Search Popularity
3.52%Organic Share of Voice
32*10
19Search Popularity
4.95%Organic Share of Voice
235 55r18
16Search Popularity
4.15%Organic Share of Voice
goodyear ultra terrain
15Search Popularity
3.94%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
tiresize.com
62.8%
discounttire.com
61.2%
tirerack.com
55.9%
tirebuyer.com
54.2%
goodyear.com
41.5%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
tire rack
16.84%
55.72%
tirerack
6.07%
63.71%
tires
0.98%
13.43%
tire speed rating
0.97%
32.12%
michelin tires
0.56%
12.94%
tirerack.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
42.9
15,518
41.2
49,642
36.4
29,671
32.9
90,683
32.2
107,176

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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