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Your concern: theguardian.com  
Just searched: theguardian.com  

 Alexa Rank
39.9
90.0
35.4
79.0
34.6
94.0
29.8
1,305.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#158
in global internet engagement
2:43
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
summer solstice
63Avg. Traffic to Competitors
65Search Popularity
dimitrios pagourtzis
63Avg. Traffic to Competitors
54Search Popularity
england vs colombia
62Avg. Traffic to Competitors
44Search Popularity
amazon prime day
61Avg. Traffic to Competitors
66Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
les moonves
81Relevance to this site
59Search Popularity
mollie tibbetts
81Relevance to this site
68Search Popularity
valerie jarrett
79Relevance to this site
64Search Popularity
angelina jolie
79Relevance to this site
63Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
england vs belgium
78Avg. Traffic to Competitors
79Organic Competition
france vs belgium
77Avg. Traffic to Competitors
78Organic Competition
bitcoin price
74Avg. Traffic to Competitors
71Organic Competition
iran nuclear deal
74Avg. Traffic to Competitors
81Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
aeromexico crash
34Search Popularity
0.3%Organic Share of Voice
26a
23Search Popularity
2.58%Organic Share of Voice
youtube scandal
18Search Popularity
1.88%Organic Share of Voice
tripadvisor spain
18Search Popularity
3.72%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

president_trump

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
1,474Average Engagement
5,333Total Articles

white_house

Avg. Engagement
Total Articles
This Site
317Average Engagement
6,232Total Articles
Competitor Avg.
1,339Average Engagement
7,773Total Articles

new_york_times

Avg. Engagement
Total Articles
This Site
293Average Engagement
7,997Total Articles
Competitor Avg.
805Average Engagement
21,990Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
1,109,923Total Articles
119Avg. Engagement
802,776Total Articles
245Avg. Engagement
551,011Total Articles
357Avg. Engagement
266,432Total Articles
226Avg. Engagement
265,182Total Articles
90Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
506,122Total Engagement
129,570Total Shares
478,938Total Engagement
110,445Total Shares
462,657Total Engagement
84,740Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
telegraph.co.uk
52.6%
independent.co.uk
52.3%
theguardian.com
45.1%
nytimes.com
38.1%
cnn.com
26.4%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
facebook
2.21%
2.32%
youtube
2.02%
1.48%
world cup
1.67%
7.9%
world cup 2018
1.59%
12.63%
you tube
0.5%
2.7%
theguardian.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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