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Your concern: thedrum.com  
Just searched: thedrum.com  

 Alexa Rank
19.1
campaignlive.co.uk
44,923.0
18.6
adage.com
8,899.0
17.9
marketingweek.com
27,670.0
17.7
digiday.com
10,128.0
16.7
adweek.com
6,435.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#12,975
in global internet engagement
1:52
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
campaigns
42Avg. Traffic to Competitors
39Search Popularity
programmatic advertising explained
41Avg. Traffic to Competitors
20Search Popularity
amazon ads
37Avg. Traffic to Competitors
41Search Popularity
amazon advertising agency
37Avg. Traffic to Competitors
14Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
hearts and science
56Relevance to this site
31Search Popularity
ad exchange
18Relevance to this site
41Search Popularity
spark foundry
51Relevance to this site
36Search Popularity
unilever digital
50Relevance to this site
8Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
unilever media agency
46Avg. Traffic to Competitors
28Organic Competition
programmatic buying
41Avg. Traffic to Competitors
62Organic Competition
bringing media buying in house
41Avg. Traffic to Competitors
63Organic Competition
anomaly agency
40Avg. Traffic to Competitors
53Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
a diamond is forever
25Search Popularity
1.43%Organic Share of Voice
disney licensing
20Search Popularity
2.89%Organic Share of Voice
hero hub help
17Search Popularity
3.76%Organic Share of Voice
orbit gum
31Search Popularity
0.5%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

ad_spend

Avg. Engagement
Total Articles
This Site
12Average Engagement
357Total Articles
Competitor Avg.
26Average Engagement
237Total Articles

publishers

Avg. Engagement
Total Articles
This Site
10Average Engagement
245Total Articles
Competitor Avg.
19Average Engagement
395Total Articles

creative_directors

Avg. Engagement
Total Articles
This Site
8Average Engagement
648Total Articles
Competitor Avg.
16Average Engagement
360Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
adage.com
24,668Total Articles
15Avg. Engagement
campaignlive.co.uk
24,451Total Articles
5Avg. Engagement
thedrum.com
21,545Total Articles
7Avg. Engagement
digiday.com
12,322Total Articles
8Avg. Engagement
marketingweek.com
6,890Total Articles
12Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Cadbury's Unity Bar promotes diversity with four different kinds of chocolate adage.com
16,090Total Engagement
2,320Total Shares
Pornhub gives a truck: Branded plows clear East Coast snow in Storm Stella stunt thedrum.com
13,597Total Engagement
7Total Shares
https://www.campaignlive.co.uk/article/downing-street-calls-election-gurus-overhaul-coronavirus-comms/1678511?bulletin=campaign_agencies_bulletin campaignlive.co.uk
8,337Total Engagement
3,775Total Shares
https://www.thedrum.com/news/2020/07/01/hyundai-unveils-latest-green-drive-celebrate-world-environment-day thedrum.com
4,475Total Engagement
686Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
marketingweek.com
63.4%
campaignlive.co.uk
59.6%
thedrum.com
56.3%
adage.com
45.9%
digiday.com
43.3%
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
adage.com
8.3 k
thedrum.com
3.3 k
digiday.com
1.7 k
campaignlive.co.uk
978
marketingweek.com
204
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Top Keywords

Search
Traffic
Share of
Voice
the drum
1.48%
30.84%
compare the market
0.6%
1.99%
buzzfeed
0.51%
0.23%
wechat
0.47%
0.25%
tiktok ads
0.46%
0.73%
thedrum.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
19.1
campaignlive.co.uk
44,923
18.6
adage.com
8,899
17.9
marketingweek.com
27,670
17.7
digiday.com
10,128
16.7
adweek.com
6,435

Start free trial for all Similar Sites

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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  • Site Traffic Data
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