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Your concern: seas.upenn.edu  
Just searched: seas.upenn.edu  

 Alexa Rank
13.6
1,442.0
12.7
2,188.0
12.2
6,429.0
12.1
2,954.0
11.9
1,825.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#3,465
in global internet engagement
3:34
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
anthropology
49Avg. Traffic to Competitors
57Search Popularity
jsd
48Avg. Traffic to Competitors
29Search Popularity
computer science
47Avg. Traffic to Competitors
50Search Popularity
25live
41Avg. Traffic to Competitors
36Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
columbia business school
73Relevance to this site
42Search Popularity
hec paris
72Relevance to this site
40Search Popularity
columbia university acceptance rate
60Relevance to this site
34Search Popularity
columbia acceptance rate
58Relevance to this site
29Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
online courses
36Avg. Traffic to Competitors
62Organic Competition
difference in differences
31Avg. Traffic to Competitors
71Organic Competition
online writing certificate programs
31Avg. Traffic to Competitors
20Organic Competition
probability review
29Avg. Traffic to Competitors
65Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
kenneth foster
34Search Popularity
0.46%Organic Share of Voice
marc rowan
23Search Popularity
0.91%Organic Share of Voice
secretary problem solution
7Search Popularity
3.5%Organic Share of Voice
penn financial
23Search Popularity
4.27%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

new study

Avg. Engagement
Total Articles
This Site
322Average Engagement
342Total Articles
Competitor Avg.
235Average Engagement
592Total Articles

assistant professors

Avg. Engagement
Total Articles
This Site
36Average Engagement
1,175Total Articles
Competitor Avg.
115Average Engagement
1,098Total Articles

columbia university

Avg. Engagement
Total Articles
This Site
30Average Engagement
270Total Articles
Competitor Avg.
61Average Engagement
1,879Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
26,537Total Articles
82Avg. Engagement
24,479Total Articles
56Avg. Engagement
21,279Total Articles
40Avg. Engagement
20,193Total Articles
33Avg. Engagement
15,755Total Articles
42Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
The A-Bomb Kid stanford.edu
92,072Total Engagement
7Total Shares
63,408Total Engagement
16,222Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
stanford.edu
58.8%
upenn.edu
55.1%
columbia.edu
54.3%
berkeley.edu
50.4%
yale.edu
47.9%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
university of pennsylvania
2.16%
33.28%
metre poetry
0.65%
15.49%
coursera
0.61%
1.1%
upenn
0.51%
34.48%
wharton
0.47%
38.47%
upenn.edu

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
13.6
1,442
12.7
2,188
12.2
6,429
12.1
2,954
11.9
1,825

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
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