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Your concern: rmg.co.uk  
Just searched: rmg.co.uk  

 Alexa Rank
5.7
npl.co.uk
373,385.0
3.5
farmersalmanac.com
77,156.0
3.4
earthsky.org
42,345.0
3.2
elizabethi.org
1,429,480.0
3.1
historic-uk.com
112,339.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#190,562
in global internet engagement
1:26
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
sunrise
30Avg. Traffic to Competitors
57Search Popularity
easter 2021
30Avg. Traffic to Competitors
51Search Popularity
when do the seasons change
28Avg. Traffic to Competitors
11Search Popularity
easter 2020
26Avg. Traffic to Competitors
45Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
summer solstice 2018
77Relevance to this site
50Search Popularity
isaac newton
68Relevance to this site
52Search Popularity
abraham lincoln
22Relevance to this site
57Search Popularity
first day of fall
76Relevance to this site
57Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
different full moon names
27Avg. Traffic to Competitors
65Organic Competition
am vs pm
22Avg. Traffic to Competitors
52Organic Competition
12 am vs pm
22Avg. Traffic to Competitors
16Organic Competition
12 am vs 12 pm
22Avg. Traffic to Competitors
32Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
equinox date
18Search Popularity
3.97%Organic Share of Voice
am]
36Search Popularity
0.48%Organic Share of Voice
bluemoon
35Search Popularity
0.62%Organic Share of Voice
greenwich line
18Search Popularity
4.08%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

telescopes

Avg. Engagement
Total Articles
This Site
58Average Engagement
103Total Articles
Competitor Avg.
238Average Engagement
191Total Articles

astronomy

Avg. Engagement
Total Articles
This Site
69Average Engagement
148Total Articles
Competitor Avg.
188Average Engagement
289Total Articles

astronomers

Avg. Engagement
Total Articles
This Site
49Average Engagement
174Total Articles
Competitor Avg.
181Average Engagement
227Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
earthsky.org
4,700Total Articles
106Avg. Engagement
rmg.co.uk
1,208Total Articles
49Avg. Engagement
farmersalmanac.com
234Total Articles
61Avg. Engagement
npl.co.uk
208Total Articles
16Avg. Engagement
elizabethi.org
16Total Articles
16Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
How much do oceans add to world’s oxygen? | EarthSky.org earthsky.org
79,669Total Engagement
86Total Shares
New image of Earth’s new mini-moon | EarthSky.org earthsky.org
55,491Total Engagement
272Total Shares
November’s young moon and December’s Jupiter-Saturn conjunction | EarthSky.org earthsky.org
20,903Total Engagement
2,879Total Shares
Jupiter and Saturn’s great conjunction is December 21 | EarthSky.org earthsky.org
16,721Total Engagement
3,136Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
npl.co.uk
89.5%
rmg.co.uk
85.7%
earthsky.org
76.8%
farmersalmanac.com
74.7%
elizabethi.org
No Data
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
earthsky.org
3.1 k
npl.co.uk
1.3 k
rmg.co.uk
1.3 k
farmersalmanac.com
1.1 k
elizabethi.org
158
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Top Keywords

Search
Traffic
Share of
Voice
john harrison
11.43%
4.64%
gmt time
2.85%
0.88%
cutty sark
1.35%
12.36%
gmt
1.05%
0.64%
national maritime museum
0.91%
48.28%
rmg.co.uk
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
5.7
npl.co.uk
373,385
3.5
farmersalmanac.com
77,156
3.4
earthsky.org
42,345
3.2
elizabethi.org
1,429,480
3.1
historic-uk.com
112,339

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Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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