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 Alexa Rank Audience Report

Alexa rank 90 day trend

This site ranks:
#2,143,986
in global internet engagement
Traffic Metrics

Keyword Opportunities

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
red hat apparel
31Avg. Traffic to Competitors
6Search Popularity
red hats for sale
24Avg. Traffic to Competitors
10Search Popularity
redhat cool stuff store
13Avg. Traffic to Competitors
12Search Popularity
pink hats
9Avg. Traffic to Competitors
15Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
linux red hat
18Relevance to this site
26Search Popularity
rhcsa
56Relevance to this site
36Search Popularity
red hat enterprise linux
31Relevance to this site
36Search Popularity
openshift
53Relevance to this site
50Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
red hat society store
48Avg. Traffic to Competitors
38Organic Competition
red hat store
36Avg. Traffic to Competitors
40Organic Competition
red hats for sale
24Avg. Traffic to Competitors
71Organic Competition
red hat cool stuff store
22Avg. Traffic to Competitors
38Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
red
62Search Popularity
0.01%Organic Share of Voice
princess cruise personalizer
26Search Popularity
1.6%Organic Share of Voice
redhatter
26Search Popularity
0.47%Organic Share of Voice
when i am old i shall wear purple
18Search Popularity
1.4%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

favorite things

Avg. Engagement
Total Articles
This Site
98Average Engagement
2Total Articles
Competitor Avg.
0Average Engagement
0Total Articles

new friend

Avg. Engagement
Total Articles
This Site
77Average Engagement
3Total Articles
Competitor Avg.
1Average Engagement
0Total Articles

red hat

Avg. Engagement
Total Articles
This Site
37Average Engagement
7Total Articles
Competitor Avg.
1Average Engagement
1Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
30Total Articles
0Avg. Engagement
14Total Articles
1Avg. Engagement
10Total Articles
30Avg. Engagement
1Total Articles
1Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
The Red Hat Society, Inc. redhatsociety.com
113Total Engagement
100Total Shares
The Red Hat Society, Inc. redhatsociety.com
82Total Engagement
48Total Shares
37Total Engagement
11Total Shares
FlamingoFling redhatsociety.com
24Total Engagement
22Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
marylusuniquegiftsonline.com
No Data
myredhatstore.com
No Data
redhatsocietystore.com
No Data
royalsplendor.com
No Data
redhatsociety.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
red hat society
29.79%
20.72%
red hat
18.09%
1.24%
redhat
11.21%
1.14%
red hats
3.72%
16.99%
red hat ladies
3.6%
20.27%
redhatsociety.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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