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Your concern: racenet.com.au  
Just searched: racenet.com.au  

 Alexa Rank
67.6
punters.com.au
66,534.0
62.0
racing.com
89,570.0
24.5
tab.com.au
21,106.0
19.8
betfair.com.au
27,008.0
18.9
sportsbet.com.au
10,111.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#53,600
in global internet engagement
20:23
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
racing victoria
34Avg. Traffic to Competitors
21Search Popularity
raci full form
31Avg. Traffic to Competitors
19Search Popularity
australian thoroughbred racing video replays
29Avg. Traffic to Competitors
8Search Popularity
channel 7 horse racing replays
29Avg. Traffic to Competitors
4Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
adelaide cup
53Relevance to this site
7Search Popularity
trifecta
84Relevance to this site
48Search Popularity
horse betting
58Relevance to this site
26Search Popularity
punter
84Relevance to this site
33Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
get on tips
32Avg. Traffic to Competitors
15Organic Competition
online bet
25Avg. Traffic to Competitors
56Organic Competition
online betting
23Avg. Traffic to Competitors
59Organic Competition
mick price
23Avg. Traffic to Competitors
43Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
winx
44Search Popularity
0.11%Organic Share of Voice
rosehill
28Search Popularity
2.06%Organic Share of Voice
nsw racing
25Search Popularity
1.63%Organic Share of Voice
caulfield
28Search Popularity
1.41%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

horses

Avg. Engagement
Total Articles
This Site
12Average Engagement
1,246Total Articles
Competitor Avg.
14Average Engagement
1,616Total Articles

jockey

Avg. Engagement
Total Articles
This Site
11Average Engagement
1,543Total Articles
Competitor Avg.
14Average Engagement
1,738Total Articles

carnival

Avg. Engagement
Total Articles
This Site
11Average Engagement
725Total Articles
Competitor Avg.
14Average Engagement
762Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
racing.com
11,881Total Articles
16Avg. Engagement
punters.com.au
8,342Total Articles
9Avg. Engagement
racenet.com.au
4,295Total Articles
8Avg. Engagement
racingnsw.com.au
3,416Total Articles
10Avg. Engagement
tab.com.au
1Total Articles
18Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Pegasus Podcast racing.com
1,104Total Engagement
281Total Shares
Latham to be laid to rest racing.com
961Total Engagement
59Total Shares
https://www.racing.com/news/2020-11-24/news-udyta-clarke-fighting-for-life#/ racing.com
867Total Engagement
50Total Shares
Pick 7 Racing | Free Horse Racing Tipping Competition | Win a Share of great prizes racing.com
856Total Engagement
1,841Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
racing.com
34.4%
racingnsw.com.au
31.3%
punters.com.au
29.3%
racenet.com.au
22.5%
tab.com.au
9.9%
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
racenet.com.au
208
racingnsw.com.au
196
racing.com
167
tab.com.au
148
punters.com.au
83
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Top Keywords

Search
Traffic
Share of
Voice
racing australia
9.51%
21.41%
racenet
5.56%
30.52%
australian horse racing tips
1.61%
28.76%
luke oliver racing
1.55%
12.75%
neds online betting
1.32%
11%
racenet.com.au
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
67.6
punters.com.au
66,534
62
racing.com
89,570
24.5
tab.com.au
21,106
19.8
betfair.com.au
27,008
18.9
sportsbet.com.au
10,111

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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