Homepage | Favorite | Link
Alexa Inquire
Your concern: quidel.com  
Just searched: quidel.com  

 Alexa Rank
8.7
cliawaived.com
717,071.0
5.4
alere.com
-
4.1
sekisuidiagnostics.com
1,321,970.0
3.3
copanusa.com
1,791,464.0
2.9
puritanmedproducts.com
1,329,684.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#345,187
in global internet engagement
1:58
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.


Start Your Free Trial

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
cholestech
22Avg. Traffic to Competitors
20Search Popularity
icup
20Avg. Traffic to Competitors
31Search Popularity
alere icup
20Avg. Traffic to Competitors
11Search Popularity
osom flu test
20Avg. Traffic to Competitors
8Search Popularity
Start free trial for all Keywords

Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
cholestech
48Relevance to this site
20Search Popularity
chemiluminescence immunoassay
49Relevance to this site
15Search Popularity
competitive immunoassay
49Relevance to this site
12Search Popularity
immunoassay technique
15Relevance to this site
5Search Popularity
Start free trial for all Keywords

How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
best strep test kit
19Avg. Traffic to Competitors
64Organic Competition
stat site
15Avg. Traffic to Competitors
53Organic Competition
site stat
10Avg. Traffic to Competitors
47Organic Competition
home inr testing cost
10Avg. Traffic to Competitors
49Organic Competition
Start free trial for all Keywords

Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
rapid strep cpt
17Search Popularity
4.26%Organic Share of Voice
ch50 assay
17Search Popularity
2.68%Organic Share of Voice
cpt 87880
15Search Popularity
4.87%Organic Share of Voice
vzv
32Search Popularity
0.36%Organic Share of Voice
Start free trial for all Keywords

Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


Start Your Free Trial

Top Social Topics

Top topics by total engagement amongst this site and it's competitors

data_points

Avg. Engagement
Total Articles
This Site
22Average Engagement
1Total Articles
Competitor Avg.
6,926Average Engagement
0Total Articles

diagnostic_tools

Avg. Engagement
Total Articles
This Site
8Average Engagement
2Total Articles
Competitor Avg.
2,317Average Engagement
1Total Articles

website_traffic

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
283Average Engagement
6Total Articles
Start free trial for all topics

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
sekisuidiagnostics.com
37Total Articles
192Avg. Engagement
alere.com
32Total Articles
21Avg. Engagement
quidel.com
31Total Articles
25Avg. Engagement
cliawaived.com
1Total Articles
1Avg. Engagement
Start free trial for Engagement Details

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
The Evolution of Diabetes Testing: From Taste to Test sekisuidiagnostics.com
6,926Total Engagement
18Total Shares
Sofia SARS Antigen FIA | Quidel quidel.com
580Total Engagement
53Total Shares
ID NOWâ„¢ COVID-19 - Rapid point of care diagnostics - Abbott alere.com
405Total Engagement
123Total Shares
https://www.alere.com/en/home/support/product-demos/id-now-training-videos.html alere.com
116Total Engagement
39Total Shares
Start free trial for all articles

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

Get Started

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


Start Your Free Trial

Traffic Sources

Percentage overall site traffic from each channel
quidel.com
72.2%
cliawaived.com
No Data
alere.com
No Data
sekisuidiagnostics.com
No Data
copanusa.com
No Data
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
alere.com
290
quidel.com
159
sekisuidiagnostics.com
56
copanusa.com
49
cliawaived.com
34
Start free trial for all Referral Sites

Top Keywords

Search
Traffic
Share of
Voice
quidel
13.75%
25.98%
quidel corporation
12.39%
24.34%
quidel corp
3.76%
29.06%
immunoassay
2.99%
5.91%
quidel covid test
2.35%
61.18%
quidel.com
Start free trial for all Keywords

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
8.7
cliawaived.com
717,071
5.4
alere.com
-
4.1
sekisuidiagnostics.com
1,321,970
3.3
copanusa.com
1,791,464
2.9
puritanmedproducts.com
1,329,684

Start free trial for all Similar Sites

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

Download

Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

  • Sites Linking In
  • Site Traffic Data
  • All Traffic Sources
  • All