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Your concern: promega.com  
Just searched: promega.com  

 Alexa Rank
32.7
neb.com
86,506.0
19.8
biocompare.com
89,561.0
11.9
thermofisher.com
7,687.0
8.7
qiagen.com
73,460.0
7.0
protocol-online.org
525,038.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#206,423
in global internet engagement
2:33
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
gel extraction troubleshooting
37Avg. Traffic to Competitors
7Search Popularity
pcr cloning protocol
36Avg. Traffic to Competitors
7Search Popularity
how much dna to add to agarose gel
34Avg. Traffic to Competitors
7Search Popularity
how much pcr product to load on gel
34Avg. Traffic to Competitors
7Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
クローニング
26Relevance to this site
20Search Popularity
iptg
52Relevance to this site
34Search Popularity
発現ベクター
13Relevance to this site
8Search Popularity
qubit fluorometer
56Relevance to this site
23Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
not1 site
33Avg. Traffic to Competitors
59Organic Competition
nuclease free water
32Avg. Traffic to Competitors
62Organic Competition
factor xa site
30Avg. Traffic to Competitors
49Organic Competition
xl1 blue vs dh5a
30Avg. Traffic to Competitors
51Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
dna polymerase i
21Search Popularity
1.65%Organic Share of Voice
dna ladder
26Search Popularity
0.96%Organic Share of Voice
pepsin
43Search Popularity
0.12%Organic Share of Voice
hoechst 33258
18Search Popularity
3.73%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

rna

Avg. Engagement
Total Articles
This Site
21Average Engagement
60Total Articles
Competitor Avg.
31Average Engagement
47Total Articles

plasmids

Avg. Engagement
Total Articles
This Site
7Average Engagement
25Total Articles
Competitor Avg.
23Average Engagement
85Total Articles

dna

Avg. Engagement
Total Articles
This Site
5Average Engagement
83Total Articles
Competitor Avg.
25Average Engagement
53Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
addgene.org
2,276Total Articles
12Avg. Engagement
promega.com
1,350Total Articles
4Avg. Engagement
qiagen.com
316Total Articles
17Avg. Engagement
neb.com
6Total Articles
25Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Early Career Researcher Toolbox: Free Online Molecular Biology Tools addgene.org
2,650Total Engagement
769Total Shares
RNeasy Mini Kit - QIAGEN Online Shop qiagen.com
1,064Total Engagement
414Total Shares
SARS-CoV-2 Viral Research | COVID 19 Vaccine Research | SARS-CoV-2 Research Products promega.com
982Total Engagement
419Total Shares
DNA Purification Without a Kit addgene.org
601Total Engagement
173Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
neb.com
82.9%
qiagen.com
70.6%
addgene.org
70.6%
promega.com
60%
protocol-online.org
No Data
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
qiagen.com
532
promega.com
525
neb.com
486
protocol-online.org
391
addgene.org
326
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Top Keywords

Search
Traffic
Share of
Voice
promega
3.68%
24.98%
celltiter glo
1.12%
57.1%
sodium dodecyl sulfate
0.99%
8.59%
hibit
0.82%
27.55%
cell titer glo
0.8%
51.22%
promega.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
32.7
neb.com
86,506
19.8
biocompare.com
89,561
11.9
thermofisher.com
7,687
8.7
qiagen.com
73,460
7
protocol-online.org
525,038

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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