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Your concern: oxfamamerica.org  
Just searched: oxfamamerica.org  

 Alexa Rank
10.0
107,146.0
4.4
71,234.0
2.9
475,067.0
2.6
1,033,850.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#338,983
in global internet engagement
1:57
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
oxfam shop
36Avg. Traffic to Competitors
20Search Popularity
oxfam australia
35Avg. Traffic to Competitors
24Search Popularity
oxfam trailwalker
33Avg. Traffic to Competitors
22Search Popularity
oxfam unwrapped
32Avg. Traffic to Competitors
12Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
oxfam trailwalker
51Relevance to this site
22Search Popularity
trailwalker
45Relevance to this site
12Search Popularity
oxfam gb
46Relevance to this site
17Search Popularity
trail walker
15Relevance to this site
5Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
oxfam online shop
31Avg. Traffic to Competitors
46Organic Competition
oxfam online
30Avg. Traffic to Competitors
29Organic Competition
oxfam shop online
30Avg. Traffic to Competitors
18Organic Competition
oxfam external careers site
29Avg. Traffic to Competitors
26Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
working poor definition
16Search Popularity
4.28%Organic Share of Voice
define famine
25Search Popularity
0.75%Organic Share of Voice
land grabbing
19Search Popularity
2.22%Organic Share of Voice
nepal earthquake
33Search Popularity
0.22%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

inequality

Avg. Engagement
Total Articles
This Site
58Average Engagement
42Total Articles
Competitor Avg.
159Average Engagement
42Total Articles

save_lives

Avg. Engagement
Total Articles
This Site
37Average Engagement
370Total Articles
Competitor Avg.
91Average Engagement
22Total Articles

poverty

Avg. Engagement
Total Articles
This Site
43Average Engagement
182Total Articles
Competitor Avg.
44Average Engagement
61Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
1,059Total Articles
14Avg. Engagement
905Total Articles
27Avg. Engagement
749Total Articles
76Avg. Engagement
111Total Articles
9Avg. Engagement
60Total Articles
13Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
oxfam.org
67.1%
oxfam.org.au
60%
oxfam.org.uk
53.9%
oxfamamerica.org
50%
foreignassistance.gov
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
oxfam
20.98%
8.21%
oxfam america
8.53%
30.97%
famine
8.07%
3.55%
world food day
2.36%
2.68%
food brands
1.97%
5.59%
oxfamamerica.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

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Traffic Statistics

Traffic and Performance

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