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Your concern: oxfamamerica.org  
Just searched: oxfamamerica.org  

 Alexa Rank
10.1
oxfam.org
93,494.0
4.5
oxfam.org.uk
42,832.0
3.0
oxfam.org.au
447,275.0
2.6
foreignassistance.gov
494,909.0
2.1
timchester.wordpress.com
3,285,424.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#245,617
in global internet engagement
2:17
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
oxfam shop
36Avg. Traffic to Competitors
20Search Popularity
oxfam australia
35Avg. Traffic to Competitors
24Search Popularity
oxfam trailwalker
33Avg. Traffic to Competitors
22Search Popularity
oxfam unwrapped
32Avg. Traffic to Competitors
12Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
oxfam trailwalker
51Relevance to this site
22Search Popularity
trailwalker
45Relevance to this site
12Search Popularity
oxfam gb
46Relevance to this site
17Search Popularity
trail walker
15Relevance to this site
5Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
oxfam online shop
31Avg. Traffic to Competitors
46Organic Competition
oxfam online
30Avg. Traffic to Competitors
29Organic Competition
oxfam shop online
30Avg. Traffic to Competitors
18Organic Competition
oxfam external careers site
29Avg. Traffic to Competitors
26Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
working poor definition
16Search Popularity
4.28%Organic Share of Voice
define famine
25Search Popularity
0.75%Organic Share of Voice
land grabbing
19Search Popularity
2.22%Organic Share of Voice
nepal earthquake
33Search Popularity
0.22%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

public_services

Avg. Engagement
Total Articles
This Site
65Average Engagement
19Total Articles
Competitor Avg.
368Average Engagement
25Total Articles

climate_change

Avg. Engagement
Total Articles
This Site
36Average Engagement
52Total Articles
Competitor Avg.
355Average Engagement
20Total Articles

inequality

Avg. Engagement
Total Articles
This Site
73Average Engagement
53Total Articles
Competitor Avg.
264Average Engagement
49Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
oxfam.org.uk
1,251Total Articles
14Avg. Engagement
oxfamamerica.org
960Total Articles
32Avg. Engagement
oxfam.org
842Total Articles
111Avg. Engagement
oxfam.org.au
111Total Articles
9Avg. Engagement
foreignassistance.gov
66Total Articles
14Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Carbon emissions of richest 1 percent more than double the emissions of the poorest half of humanity | Oxfam International oxfam.org
20,859Total Engagement
5,587Total Shares
World’s billionaires have more wealth than 4.6 billion people | Oxfam International oxfam.org
4,596Total Engagement
2,137Total Shares
World’s richest 10% produce half of carbon emissions while poorest 3.5 billion account for just a tenth | Oxfam International oxfam.org
2,927Total Engagement
1,094Total Shares
Precarious, invisible but essential: womxn workers sustaining life in a time of crisis | Oxfam Views & Voices oxfam.org.uk
2,626Total Engagement
440Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
oxfam.org
82.3%
oxfamamerica.org
59.1%
oxfam.org.uk
21.7%
foreignassistance.gov
No Data
oxfam.org.au
No Data
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
oxfam.org.uk
2.6 k
oxfam.org
2.5 k
oxfamamerica.org
1.2 k
oxfam.org.au
300
foreignassistance.gov
181
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Top Keywords

Search
Traffic
Share of
Voice
oxfam
24.76%
8.82%
oxfam america
7.01%
28.97%
famine
6.8%
3.55%
world food day
2.02%
0.73%
oxfam international
1.41%
7.93%
oxfamamerica.org
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
10.1
oxfam.org
93,494
4.5
oxfam.org.uk
42,832
3
oxfam.org.au
447,275
2.6
foreignassistance.gov
494,909
2.1
timchester.wordpress.com
3,285,424

Start free trial for all Similar Sites

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Traffic Statistics

Traffic and Performance

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