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Alexa Inquire
Your concern: motors.co.uk  
Just searched: motors.co.uk  

 Alexa Rank
48.9
autotrader.co.uk
3,482.0
29.3
raccars.co.uk
846,049.0
20.6
parkers.co.uk
80,776.0
19.1
cargurus.co.uk
288,901.0
18.2
theaa.com
57,290.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#89,207
in global internet engagement
3:29
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
oldfields autos
37Avg. Traffic to Competitors
10Search Popularity
cat n
34Avg. Traffic to Competitors
22Search Popularity
toyota land cruiser colorado
34Avg. Traffic to Competitors
8Search Popularity
ford focus rs500 for sale
33Avg. Traffic to Competitors
9Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
audi q5
61Relevance to this site
54Search Popularity
opel mokka
58Relevance to this site
40Search Popularity
ford transit
20Relevance to this site
52Search Popularity
opel corsa
54Relevance to this site
44Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
used cars
58Avg. Traffic to Competitors
30Organic Competition
used cars uk
57Avg. Traffic to Competitors
55Organic Competition
cars for sale
56Avg. Traffic to Competitors
69Organic Competition
sell my car
54Avg. Traffic to Competitors
59Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
nissan qashqai
50Search Popularity
0.03%Organic Share of Voice
nissan qashqai 2010
15Search Popularity
4.55%Organic Share of Voice
used bmw
38Search Popularity
0.2%Organic Share of Voice
kia uk
27Search Popularity
0.72%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

car_buying

Avg. Engagement
Total Articles
This Site
5Average Engagement
7Total Articles
Competitor Avg.
55Average Engagement
7Total Articles

used_cars

Avg. Engagement
Total Articles
This Site
49Average Engagement
12Total Articles
Competitor Avg.
21Average Engagement
24Total Articles

new_cars

Avg. Engagement
Total Articles
This Site
3Average Engagement
21Total Articles
Competitor Avg.
9Average Engagement
49Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
parkers.co.uk
614Total Articles
6Avg. Engagement
autotrader.co.uk
343Total Articles
15Avg. Engagement
motors.co.uk
232Total Articles
5Avg. Engagement
raccars.co.uk
4Total Articles
1Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Consumers set to abandon public transport as a result of COVID-19 autotrader.co.uk
1,272Total Engagement
390Total Shares
https://www.autotrader.co.uk/ autotrader.co.uk
874Total Engagement
118Total Shares
Migrating to Kotlin—what to look out for autotrader.co.uk
620Total Engagement
11Total Shares
Motors.co.uk - buy and sell new & used cars safely motors.co.uk
559Total Engagement
470Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
parkers.co.uk
81.7%
motors.co.uk
73.8%
cargurus.co.uk
52.9%
autotrader.co.uk
36.4%
raccars.co.uk
No Data
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
autotrader.co.uk
1.8 k
parkers.co.uk
410
motors.co.uk
320
raccars.co.uk
76
cargurus.co.uk
65
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Top Keywords

Search
Traffic
Share of
Voice
used cars
0.91%
0.2%
used cars uk
0.64%
15.57%
motors
0.54%
9.25%
used cars for sale
0.5%
0.34%
cars for sale
0.44%
0.18%
motors.co.uk
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
48.9
autotrader.co.uk
3,482
29.3
raccars.co.uk
846,049
20.6
parkers.co.uk
80,776
19.1
cargurus.co.uk
288,901
18.2
theaa.com
57,290

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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