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Your concern: millwardbrown.com  
Just searched: millwardbrown.com  

 Alexa Rank
28.1
61,802.0
10.9
212,462.0
6.0
118,651.0
5.8
31,048.0
5.5
90,128.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#157,787
in global internet engagement
1:27
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
connected life
25Avg. Traffic to Competitors
16Search Popularity
kantar insights
25Avg. Traffic to Competitors
9Search Popularity
kantar connect
24Avg. Traffic to Competitors
13Search Popularity
kantar public
22Avg. Traffic to Competitors
17Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
kantar tns
42Relevance to this site
32Search Popularity
tns
44Relevance to this site
40Search Popularity
connected life
54Relevance to this site
17Search Popularity
imrb
25Relevance to this site
26Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
brandz™ top 100 most valuable global brands ranking
36Avg. Traffic to Competitors
21Organic Competition
brandz most valuable brands
32Avg. Traffic to Competitors
14Organic Competition
brandz top 100 most valuable global brands
28Avg. Traffic to Competitors
22Organic Competition
kantar market research
27Avg. Traffic to Competitors
26Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
chinese brands
14Search Popularity
4.87%Organic Share of Voice
worldwide brands list pdf
24Search Popularity
0.86%Organic Share of Voice
power of storytelling
18Search Popularity
2.58%Organic Share of Voice
get in touch
34Search Popularity
0.2%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

eu_referendum

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
182Average Engagement
4Total Articles

general_elections

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
155Average Engagement
5Total Articles

great_britain

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
84Average Engagement
10Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
657Total Articles
17Avg. Engagement
191Total Articles
26Avg. Engagement
161Total Articles
9Avg. Engagement
14Total Articles
12Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
brandz.com
44%
millwardbrown.com
42.9%
kantar.com
40.4%
wpp.com
28.2%
millwardbrowndigital.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
millward brown
8.54%
31.58%
kantar
6.45%
4.69%
kantar millward brown
5.72%
31.06%
gangnam style
4.01%
0.94%
brandz
3.95%
22.57%
millwardbrown.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
28.1
61,802
10.9
212,462
5.8
31,048
5.5
90,128

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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