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Your concern: michigandaily.com  
Just searched: michigandaily.com  

 Alexa Rank
4.9
9,696.0
4.7
145,623.0
4.6
497,955.0
3.5
119,638.0
3.4
162,580.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#152,265
in global internet engagement
1:19
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
mgoblue
26Avg. Traffic to Competitors
38Search Popularity
u of m football
25Avg. Traffic to Competitors
39Search Popularity
elysee mbem-bosse
25Avg. Traffic to Competitors
30Search Popularity
mgoblue football
25Avg. Traffic to Competitors
26Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
mbox umich
60Relevance to this site
36Search Popularity
u of m portal
28Relevance to this site
30Search Popularity
ann arbor
57Relevance to this site
49Search Popularity
u of m jobs
12Relevance to this site
30Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
kendric price
19Avg. Traffic to Competitors
62Organic Competition
um vs nebraska
19Avg. Traffic to Competitors
70Organic Competition
michigan football live stream free
18Avg. Traffic to Competitors
60Organic Competition
michigan hockey garage sale
18Avg. Traffic to Competitors
7Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
hardball movie
23Search Popularity
1.05%Organic Share of Voice
ryo fukui scenery
26Search Popularity
0.84%Organic Share of Voice
michigan canvas
21Search Popularity
2.45%Organic Share of Voice
weiser hall
19Search Popularity
3.19%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

university_of_michigan

Avg. Engagement
Total Articles
This Site
68Average Engagement
1,079Total Articles
Competitor Avg.
112Average Engagement
304Total Articles

ann_arbor

Avg. Engagement
Total Articles
This Site
45Average Engagement
859Total Articles
Competitor Avg.
98Average Engagement
264Total Articles

big_ten

Avg. Engagement
Total Articles
This Site
22Average Engagement
545Total Articles
Competitor Avg.
98Average Engagement
259Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
3,818Total Articles
33Avg. Engagement
1,787Total Articles
122Avg. Engagement
1,054Total Articles
14Avg. Engagement
235Total Articles
34Avg. Engagement
1Total Articles
0Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
8,355Total Engagement
2,094Total Shares
5,932Total Engagement
1,013Total Shares
5,400Total Engagement
1,054Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
michigandaily.com
67.5%
a2gov.org
63.6%
mgoblue.com
58.9%
mgoblog.com
6.3%
annarborrestaurantweek.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
the invisible man
20.21%
4.94%
invisible man
4.28%
2.62%
dazed and confused
2.65%
1.1%
canvas umich
2.58%
2.56%
michigan governor candidates 2018
2.03%
22.69%
michigandaily.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
4.9
9,696
4.7
145,623
4.6
497,955
3.5
119,638

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

  • Sites Linking In
  • Site Traffic Data
  • All Traffic Sources
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