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Your concern: marca.com  
Just searched: marca.com  

 Alexa Rank
51.9
as.com
511.0
38.4
mundodeportivo.com
1,972.0
33.1
sport.es
2,027.0
32.2
infobae.com
453.0
32.0
lavanguardia.com
1,490.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#406
in global internet engagement
4:41
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
semana santa 2019
51Avg. Traffic to Competitors
54Search Popularity
cyberpunk 2077
46Avg. Traffic to Competitors
66Search Popularity
playstation now
45Avg. Traffic to Competitors
53Search Popularity
daniella semaan
45Avg. Traffic to Competitors
34Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
paul pogba
76Relevance to this site
55Search Popularity
amistosos internacionales
63Relevance to this site
31Search Popularity
fc porto
65Relevance to this site
44Search Popularity
joao felix
73Relevance to this site
42Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
barcelona vs real madrid
58Avg. Traffic to Competitors
76Organic Competition
marca espana diario online
56Avg. Traffic to Competitors
69Organic Competition
the best
51Avg. Traffic to Competitors
77Organic Competition
the best 2018
49Avg. Traffic to Competitors
23Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
extensiones
40Search Popularity
0.15%Organic Share of Voice
barsa
30Search Popularity
0.8%Organic Share of Voice
nba mexico
17Search Popularity
3.23%Organic Share of Voice
lebron james jr
46Search Popularity
0.05%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

real_madrid

Avg. Engagement
Total Articles
This Site
120Average Engagement
2,650Total Articles
Competitor Avg.
72Average Engagement
241Total Articles

champions_league

Avg. Engagement
Total Articles
This Site
103Average Engagement
1,467Total Articles
Competitor Avg.
71Average Engagement
216Total Articles

barcelona

Avg. Engagement
Total Articles
This Site
88Average Engagement
1,661Total Articles
Competitor Avg.
51Average Engagement
175Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
as.com
11,790Total Articles
42Avg. Engagement
marca.com
5,991Total Articles
101Avg. Engagement
sport.es
2,399Total Articles
52Avg. Engagement
mundodeportivo.com
8Total Articles
1Avg. Engagement
elmundo.es
3Total Articles
3Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
https://en.as.com/en/2020/06/08/other_sports/1591619682_515695.html as.com
29,846Total Engagement
2Total Shares
Benzema defends Giroud comments: It's what I think, it's the truth marca.com
15,287Total Engagement
6Total Shares
George Floyd Memorial Fund: how much has GoFundMe page raised? as.com
14,704Total Engagement
2Total Shares
The most beautiful football club crest has been chosen after 14 million votes! marca.com
7,220Total Engagement
1,155Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
as.com
49.6%
elmundo.es
39.6%
marca.com
24.8%
mundodeportivo.com
24.5%
sport.es
11.4%
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
elmundo.es
20.5 k
marca.com
5.1 k
as.com
3.5 k
sport.es
1.9 k
mundodeportivo.com
1.4 k
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Top Keywords

Search
Traffic
Share of
Voice
real madrid
4.57%
7.58%
mundial 2018
2.87%
21.92%
marca
2.54%
43.37%
mundial de fútbol
2.37%
7.1%
premier league
1.48%
1.79%
marca.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
51.9
as.com
511
38.4
mundodeportivo.com
1,972
33.1
sport.es
2,027
32.2
infobae.com
453
32
lavanguardia.com
1,490

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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