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Your concern: maps.nls.uk  
Just searched: maps.nls.uk  

 Alexa Rank
5.2
electricscotland.com
1,079,101.0
4.5
nrscotland.gov.uk
218,959.0
3.8
undiscoveredscotland.co.uk
563,581.0
2.9
oldmapsonline.org
158,161.0
2.6
scotsgenealogy.com
2,704,595.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#123,349
in global internet engagement
2:32
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
old maps of southampton
27Avg. Traffic to Competitors
8Search Popularity
old maps southampton
24Avg. Traffic to Competitors
4Search Popularity
map online
22Avg. Traffic to Competitors
21Search Popularity
maps on line
22Avg. Traffic to Competitors
10Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
alessandro volta
58Relevance to this site
36Search Popularity
ernest rutherford
21Relevance to this site
43Search Popularity
john dalton
31Relevance to this site
44Search Popularity
anders celsius
25Relevance to this site
28Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
old maps online
41Avg. Traffic to Competitors
48Organic Competition
online maps
35Avg. Traffic to Competitors
26Organic Competition
maps online
35Avg. Traffic to Competitors
57Organic Competition
ordnance survey maps online
33Avg. Traffic to Competitors
42Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
os maps
33Search Popularity
0.43%Organic Share of Voice
ordnance survey
32Search Popularity
0.42%Organic Share of Voice
robert burns books
19Search Popularity
1.91%Organic Share of Voice
hit the links
22Search Popularity
1.39%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

google

Avg. Engagement
Total Articles
This Site
117Average Engagement
26Total Articles
Competitor Avg.
22Average Engagement
19Total Articles

art museums galleries

Avg. Engagement
Total Articles
This Site
52Average Engagement
60Total Articles
Competitor Avg.
16Average Engagement
4Total Articles

scotland

Avg. Engagement
Total Articles
This Site
54Average Engagement
103Total Articles
Competitor Avg.
24Average Engagement
13Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
ordnancesurvey.co.uk
2,035Total Articles
16Avg. Engagement
nls.uk
1,101Total Articles
26Avg. Engagement
nrscotland.gov.uk
50Total Articles
28Avg. Engagement
old-maps.co.uk
2Total Articles
51Avg. Engagement
oldmapsonline.org
2Total Articles
7Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
https://maps.nls.uk/geo/explore/#zoom=5&lat=55.7854&lon=-3.1645&layers=1&b=1 nls.uk
1,259Total Engagement
367Total Shares
Recent additions - Map images - National Library of Scotland nls.uk
1,179Total Engagement
321Total Shares
https://maps.nls.uk/geo/explore/side-by-side/#zoom=16.033333333333296&lat=52.2176&lon=0.1249&layers=168&right=osm nls.uk
921Total Engagement
276Total Shares
Events - National Library of Scotland nls.uk
876Total Engagement
265Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
oldmapsonline.org
84.6%
ordnancesurvey.co.uk
34.3%
nls.uk
30.8%
nrscotland.gov.uk
No Data
old-maps.co.uk
No Data
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
nls.uk
2 k
ordnancesurvey.co.uk
1.4 k
oldmapsonline.org
539
old-maps.co.uk
399
nrscotland.gov.uk
243
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Top Keywords

Search
Traffic
Share of
Voice
james watt
7.17%
5.39%
scotland map
3.37%
2.98%
map of scotland
3.23%
2.72%
who was isabella bird?
3.1%
0.56%
john logie baird
2.73%
3.97%
nls.uk
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
5.2
electricscotland.com
1,079,101
4.5
nrscotland.gov.uk
218,959
3.8
undiscoveredscotland.co.uk
563,581
2.9
oldmapsonline.org
158,161
2.6
scotsgenealogy.com
2,704,595

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Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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