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Your concern: lilly.com  
Just searched: lilly.com  

 Alexa Rank
13.0
regeneron.com
111,165.0
10.2
boehringer-ingelheim.com
83,081.0
9.8
novartis.com
53,524.0
9.5
bms.com
50,950.0
9.2
astrazeneca.com
37,051.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#68,164
in global internet engagement
2:46
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
trulicity vs januvia
17Avg. Traffic to Competitors
7Search Popularity
humalog vs humulin
16Avg. Traffic to Competitors
13Search Popularity
admelog vs humalog
15Avg. Traffic to Competitors
16Search Popularity
humulin vs humalog
15Avg. Traffic to Competitors
10Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
astrazeneca
56Relevance to this site
49Search Popularity
sanofi
17Relevance to this site
50Search Popularity
tresiba
56Relevance to this site
44Search Popularity
eliquis
53Relevance to this site
53Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
trulicity injection sites
29Avg. Traffic to Competitors
19Organic Competition
trulicity coupon
24Avg. Traffic to Competitors
57Organic Competition
eli lilly and company
21Avg. Traffic to Competitors
80Organic Competition
trulicity cost
21Avg. Traffic to Competitors
41Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
dulaglutide
31Search Popularity
0.74%Organic Share of Voice
aarthi shah
15Search Popularity
4.81%Organic Share of Voice
synjardy
31Search Popularity
0.97%Organic Share of Voice
imclone
22Search Popularity
2.37%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

infectious_diseases

Avg. Engagement
Total Articles
This Site
528Average Engagement
21Total Articles
Competitor Avg.
1Average Engagement
0Total Articles

patients

Avg. Engagement
Total Articles
This Site
144Average Engagement
79Total Articles
Competitor Avg.
4Average Engagement
1Total Articles

eli_lilly

Avg. Engagement
Total Articles
This Site
97Average Engagement
210Total Articles
Competitor Avg.
51Average Engagement
2Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
lilly.com
297Total Articles
71Avg. Engagement
elanco.com
44Total Articles
20Avg. Engagement
trulicity.com
4Total Articles
1Avg. Engagement
humalog.com
3Total Articles
4Avg. Engagement
lillymedical.com
1Total Articles
0Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Lilly to Provide Drive-Through COVID-19 Testing for Indianapolis Health Care Workers | Eli Lilly and Company lilly.com
2,150Total Engagement
470Total Shares
Lilly provides comprehensive update on progress of SARS-CoV-2 neutralizing antibody programs | Eli Lilly and Company lilly.com
1,919Total Engagement
318Total Shares
New $35 Co-Pay Now Available Through Lilly Insulin Value Program in Response to COVID-19 Crisis in U.S. | Eli Lilly and Company lilly.com
1,881Total Engagement
297Total Shares
Lilly Begins a Phase 3 Clinical Trial with Baricitinib for Hospitalized COVID-19 Patients | Eli Lilly and Company lilly.com
1,680Total Engagement
338Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
elanco.com
84.6%
lilly.com
31.2%
trulicity.com
29.2%
lillymedical.com
No Data
humalog.com
No Data
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
lilly.com
1.2 k
elanco.com
114
trulicity.com
63
humalog.com
40
lillymedical.com
2
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Top Keywords

Search
Traffic
Share of
Voice
eli lilly
18.95%
22.3%
lilly
7.59%
23.05%
eli lilly and company
3.85%
26.18%
eli lilly careers
3.07%
48.14%
eli lilly jobs
1.78%
56.03%
lilly.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
13
regeneron.com
111,165
10.2
boehringer-ingelheim.com
83,081
9.8
novartis.com
53,524
9.5
bms.com
50,950
9.2
astrazeneca.com
37,051

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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