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Your concern: kqed.org  
Just searched: kqed.org  

 Alexa Rank
14.0
15,059.0
13.6
10,120.0
11.7
33,000.0
10.0
6,357.0
8.5
7,929.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#22,190
in global internet engagement
1:50
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
california wildfires
55Avg. Traffic to Competitors
53Search Popularity
orchard supply
54Avg. Traffic to Competitors
50Search Popularity
sf giants
53Avg. Traffic to Competitors
59Search Popularity
local news
53Avg. Traffic to Competitors
55Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
river fire
67Relevance to this site
31Search Popularity
lakeport fire
67Relevance to this site
34Search Popularity
yolo county fire
68Relevance to this site
35Search Popularity
clear lake fire
67Relevance to this site
30Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
bay area housing market
60Avg. Traffic to Competitors
72Organic Competition
apple store
50Avg. Traffic to Competitors
17Organic Competition
cox vs newsom
49Avg. Traffic to Competitors
68Organic Competition
bay area real estate market
47Avg. Traffic to Competitors
72Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
best sushi in san jose
15Search Popularity
4.9%Organic Share of Voice
invisible ink pen
24Search Popularity
1.11%Organic Share of Voice
california state rock
17Search Popularity
4.75%Organic Share of Voice
teaching blogs
18Search Popularity
4.18%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

chronicle

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
186Average Engagement
2,813Total Articles

san_francisco

Avg. Engagement
Total Articles
This Site
100Average Engagement
1,731Total Articles
Competitor Avg.
113Average Engagement
4,832Total Articles

bay_area

Avg. Engagement
Total Articles
This Site
103Average Engagement
2,309Total Articles
Competitor Avg.
110Average Engagement
7,181Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
62,566Total Articles
78Avg. Engagement
37,692Total Articles
54Avg. Engagement
24,761Total Articles
70Avg. Engagement
24,407Total Articles
36Avg. Engagement
13,741Total Articles
85Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
abc7news.com
65.6%
mercurynews.com
64.1%
kqed.org
63.1%
nbcbayarea.com
61.9%
sfchronicle.com
51.7%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
kqed
2.97%
32.13%
east bay street gang arrested
2.95%
9.49%
san francisco racist statue
2.31%
4.41%
bay area human trafficking
1.65%
6.9%
kqed radio
1.5%
65.53%
kqed.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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