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Just searched: jumia.com  

 Alexa Rank
18.2
jumia.com.ng
1,387.0
16.0
hotels.ng
50,592.0
14.7
jumia.com.eg
4,510.0
11.1
jumia.dz
20,576.0
10.4
jumia.co.ke
11,293.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#9,280
in global internet engagement
3:33
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
adidas
38Avg. Traffic to Competitors
74Search Popularity
lifemate
35Avg. Traffic to Competitors
17Search Popularity
galaxy pizza
33Avg. Traffic to Competitors
25Search Popularity
back to school lagos
33Avg. Traffic to Competitors
11Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
tecno pouvoir 2
56Relevance to this site
22Search Popularity
infinix hot 7
55Relevance to this site
30Search Popularity
tecno spark
54Relevance to this site
20Search Popularity
tecno k7
52Relevance to this site
20Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
car tracking company in port harcourt ph
33Avg. Traffic to Competitors
39Organic Competition
jumia seller center
31Avg. Traffic to Competitors
56Organic Competition
jumia vendor login
29Avg. Traffic to Competitors
7Organic Competition
where to buy moving boxes in nigeria
29Avg. Traffic to Competitors
38Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
labadi beach
18Search Popularity
2.28%Organic Share of Voice
vendre sur jumia
15Search Popularity
3.83%Organic Share of Voice
four points by sheraton lagos
16Search Popularity
4.22%Organic Share of Voice
nigerian customs
18Search Popularity
2.41%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

no_1

Avg. Engagement
Total Articles
This Site
1Average Engagement
2Total Articles
Competitor Avg.
183Average Engagement
1Total Articles

online_shop

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
50Average Engagement
5Total Articles

home_appliances

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
49Average Engagement
6Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
jumia.com.ng
670Total Articles
4Avg. Engagement
jiji.ng
319Total Articles
2Avg. Engagement
jumia.com
62Total Articles
6Avg. Engagement
hotels.ng
21Total Articles
1Avg. Engagement
vconnect.com
3Total Articles
1Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Online Shopping for Groceries, Appliances & More! - Jumia Nigeria jumia.com.ng
917Total Engagement
1,240Total Shares
https://www.jumia.com.ng/fashion-ladies-diamond-design-handbag-black-42112442.html jumia.com.ng
287Total Engagement
100Total Shares
Spy Eye Glass jiji.ng
176Total Engagement
82Total Shares
ELECTRIC HAND MIXER WITH ROTATING BOWL - 2.LITRES jumia.com.ng
138Total Engagement
1Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
hotels.ng
72.3%
jiji.ng
44.8%
jumia.com.ng
30.4%
vconnect.com
24.3%
jumia.com
7.1%
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
jumia.com.ng
488
jumia.com
282
jiji.ng
225
vconnect.com
170
hotels.ng
131
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Top Keywords

Search
Traffic
Share of
Voice
jumia
24.44%
6.19%
jumia affiliate
6.33%
30.43%
what country is mombasa in?
3.74%
1.29%
nigeria
3.27%
1.63%
jumia technologies
2.99%
19.41%
jumia.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
18.2
jumia.com.ng
1,387
16
hotels.ng
50,592
14.7
jumia.com.eg
4,510
11.1
jumia.dz
20,576
10.4
jumia.co.ke
11,293

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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