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Your concern: journalism.org  
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 Alexa Rank Audience Report

Alexa rank 90 day trend

This site ranks:
#118,380
in global internet engagement
1:45
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
twitter demographics
29Avg. Traffic to Competitors
21Search Popularity
twitter user demographics
28Avg. Traffic to Competitors
15Search Popularity
demographics of twitter users
27Avg. Traffic to Competitors
15Search Popularity
what percentage of americans use twitter
27Avg. Traffic to Competitors
8Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
sports websites
25Relevance to this site
29Search Popularity
best sports websites
50Relevance to this site
24Search Popularity
top sports websites
50Relevance to this site
18Search Popularity
basketball websites
55Relevance to this site
13Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
where do people get their news
37Avg. Traffic to Competitors
64Organic Competition
where do americans get their news
37Avg. Traffic to Competitors
57Organic Competition
how many people get their news from social media
34Avg. Traffic to Competitors
70Organic Competition
where people get their news
34Avg. Traffic to Competitors
57Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
who owns wall street journal
20Search Popularity
1.82%Organic Share of Voice
local tv news
17Search Popularity
3.9%Organic Share of Voice
news sites
38Search Popularity
0.15%Organic Share of Voice
lewinsky cigar
14Search Popularity
4.81%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

democrats

Avg. Engagement
Total Articles
This Site
555Average Engagement
53Total Articles
Competitor Avg.
422Average Engagement
67Total Articles

republicans

Avg. Engagement
Total Articles
This Site
530Average Engagement
59Total Articles
Competitor Avg.
387Average Engagement
73Total Articles

pew_research_center

Avg. Engagement
Total Articles
This Site
268Average Engagement
128Total Articles
Competitor Avg.
381Average Engagement
106Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
4,933Total Articles
41Avg. Engagement
933Total Articles
7Avg. Engagement
867Total Articles
203Avg. Engagement
800Total Articles
66Avg. Engagement
287Total Articles
44Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
45,977Total Engagement
11,490Total Shares
42,648Total Engagement
9,635Total Shares
18,965Total Engagement
5,003Total Shares
9,244Total Engagement
2,181Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

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Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
americanpressinstitute.org
65.2%
niemanlab.org
50.5%
journalism.org
27.3%
people-press.org
No Data
pewinternet.org
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
pew research center
1.93%
0.77%
where do people get their news
1.4%
24.96%
tv newser
1.3%
6.78%
tvnewser
1.09%
3.15%
newspaper circulation data
1.09%
19.73%
journalism.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

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Traffic Statistics

Traffic and Performance

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