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Your concern: informatica.com  
Just searched: informatica.com  

 Alexa Rank
13.9
30,947.0
10.4
19,359.0
8.3
23,630.0
8.3
13,688.0
8.2
59,887.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#29,905
in global internet engagement
2:51
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
teradata
31Avg. Traffic to Competitors
49Search Popularity
map reduce
31Avg. Traffic to Competitors
38Search Popularity
future of big data
29Avg. Traffic to Competitors
15Search Popularity
talend
28Avg. Traffic to Competitors
47Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
etl tools
59Relevance to this site
41Search Popularity
talend training
16Relevance to this site
23Search Popularity
sap hana
27Relevance to this site
46Search Popularity
etl tool
59Relevance to this site
27Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
teradata vs hadoop
29Avg. Traffic to Competitors
58Organic Competition
we8mswin1252 vs al32utf8
29Avg. Traffic to Competitors
61Organic Competition
designing developing and deployment of data solutions leveraging hadoop
28Avg. Traffic to Competitors
59Organic Competition
timestamp comparison
27Avg. Traffic to Competitors
27Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
high level design document template
17Search Popularity
3.41%Organic Share of Voice
data governance definition
18Search Popularity
3.06%Organic Share of Voice
dark data
24Search Popularity
1.16%Organic Share of Voice
data democratization
21Search Popularity
2.53%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

data_integration

Avg. Engagement
Total Articles
This Site
6Average Engagement
81Total Articles
Competitor Avg.
11Average Engagement
74Total Articles

machine_learning

Avg. Engagement
Total Articles
This Site
8Average Engagement
47Total Articles
Competitor Avg.
9Average Engagement
160Total Articles

digital_transformation

Avg. Engagement
Total Articles
This Site
7Average Engagement
100Total Articles
Competitor Avg.
7Average Engagement
120Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
11,047Total Articles
2Avg. Engagement
3,483Total Articles
3Avg. Engagement
1,499Total Articles
3Avg. Engagement
906Total Articles
12Avg. Engagement
15Total Articles
2Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
900Total Engagement
505Total Shares
713Total Engagement
495Total Shares
625Total Engagement
470Total Shares
584Total Engagement
274Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
toolbox.com
78.9%
informatica.com
73.5%
talend.com
68.3%
teradata.com
62.8%
hortonworks.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
informatica
6.75%
26.66%
informatica online training
1.69%
31.65%
data warehouse
1.4%
5.04%
low latency
0.91%
26.96%
informatica cloud
0.77%
43.61%
informatica.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
13.9
30,947
10.4
19,359
8.3
23,630
8.3
13,688
8.2
59,887

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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