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Your concern: hersheysstore.com  
Just searched: hersheysstore.com  

 Alexa Rank
10.0
72,463.0
9.9
636,853.0
7.7
364,666.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#8,679,996
in global internet engagement
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
chocolate world
34Avg. Traffic to Competitors
31Search Popularity
hershey company
34Avg. Traffic to Competitors
29Search Popularity
hershey world
33Avg. Traffic to Competitors
28Search Popularity
hersheys chocolate world
30Avg. Traffic to Competitors
13Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
hershey cookies and cream
27Relevance to this site
18Search Popularity
hershey world
21Relevance to this site
29Search Popularity
milton s. hershey
25Relevance to this site
30Search Popularity
hershey factory tour
29Relevance to this site
24Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
hershey store
46Avg. Traffic to Competitors
48Organic Competition
hersheys store
41Avg. Traffic to Competitors
16Organic Competition
the hershey company
37Avg. Traffic to Competitors
59Organic Competition
sugar free jolly ranchers
36Avg. Traffic to Competitors
29Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
reeses peanut butter
16Search Popularity
2.55%Organic Share of Voice
zagnut
32Search Popularity
0.6%Organic Share of Voice
chocolate kiss
18Search Popularity
2.53%Organic Share of Voice
hersheys logo
19Search Popularity
2.92%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
thehersheycompany.com
51.8%
hersheys.com
42.3%
whcandy.com
No Data
hersheyschocolateworldlasvegas.com
No Data
hersheysstore.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
hershey
6%
1.47%
hershey kisses
5.3%
3.75%
reeses
3.9%
2.01%
hershey chocolate
3.31%
3%
hersheys
3.14%
1.87%
hersheysstore.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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