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Your concern: harvard.edu  
Just searched: harvard.edu  

 Alexa Rank
29.4
186.0
28.4
789.0
25.6
451.0
19.9
143.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#705
in global internet engagement
3:07
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
bipolar disorder
69Avg. Traffic to Competitors
54Search Popularity
gabapentin
68Avg. Traffic to Competitors
62Search Popularity
diverticulitis
68Avg. Traffic to Competitors
59Search Popularity
shingles
68Avg. Traffic to Competitors
59Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
irritable bowel syndrome
76Relevance to this site
50Search Popularity
ulcerative colitis
77Relevance to this site
54Search Popularity
heart attack
76Relevance to this site
50Search Popularity
aneurysm
75Relevance to this site
56Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
sprain vs strain
66Avg. Traffic to Competitors
73Organic Competition
gluten free
60Avg. Traffic to Competitors
61Organic Competition
good cholesterol
59Avg. Traffic to Competitors
54Organic Competition
good blood pressure
57Avg. Traffic to Competitors
68Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
resmed cpap supplies
31Search Popularity
0.61%Organic Share of Voice
ocular toxoplasmosis
19Search Popularity
2.85%Organic Share of Voice
what are the good fats
16Search Popularity
4.37%Organic Share of Voice
mouthpiece for sleep apnea
18Search Popularity
4.81%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

national_institutes_of_health

Avg. Engagement
Total Articles
This Site
98Average Engagement
442Total Articles
Competitor Avg.
77Average Engagement
1,552Total Articles

infectious_diseases

Avg. Engagement
Total Articles
This Site
281Average Engagement
468Total Articles
Competitor Avg.
52Average Engagement
2,263Total Articles

clinical_trials

Avg. Engagement
Total Articles
This Site
79Average Engagement
368Total Articles
Competitor Avg.
31Average Engagement
4,062Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
470,935Total Articles
9Avg. Engagement
34,377Total Articles
46Avg. Engagement
28,671Total Articles
52Avg. Engagement
27,355Total Articles
21Avg. Engagement
14,818Total Articles
22Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
mayoclinic.org
86%
healthline.com
85.8%
webmd.com
75.5%
nih.gov
61.5%
harvard.edu
56.9%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
google scholar
1.07%
2.13%
harvard university acceptance rate
0.94%
34.96%
harvard university
0.81%
31.78%
harvard
0.6%
38.4%
how does a hadley cell move?
0.42%
50.28%
harvard.edu

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

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Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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