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Your concern: harpers.org  
Just searched: harpers.org  

 Alexa Rank
4.5
33,446.0
3.0
23,801.0
1.4
119,345.0
1.3
70,341.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#102,285
in global internet engagement
1:59
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
jordan peterson
30Avg. Traffic to Competitors
66Search Popularity
longform
28Avg. Traffic to Competitors
41Search Popularity
the baffler
28Avg. Traffic to Competitors
34Search Popularity
lauren oyler
28Avg. Traffic to Competitors
21Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
jimmy carter
30Relevance to this site
59Search Popularity
empire state building
31Relevance to this site
54Search Popularity
bronx
60Relevance to this site
46Search Popularity
central park new york
62Relevance to this site
39Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
london review of books
27Avg. Traffic to Competitors
20Organic Competition
zadie smith get out
25Avg. Traffic to Competitors
16Organic Competition
the war to sell you a mattress is an internet nightmare
22Avg. Traffic to Competitors
21Organic Competition
best articles of 2018
21Avg. Traffic to Competitors
64Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
rabih alameddine
18Search Popularity
3.6%Organic Share of Voice
charles bowden
20Search Popularity
1.99%Organic Share of Voice
jeff sharlet
23Search Popularity
1.23%Organic Share of Voice
trump president
30Search Popularity
0.4%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

public_schools

Avg. Engagement
Total Articles
This Site
435Average Engagement
30Total Articles
Competitor Avg.
269Average Engagement
13Total Articles

new_yorker

Avg. Engagement
Total Articles
This Site
109Average Engagement
24Total Articles
Competitor Avg.
117Average Engagement
48Total Articles

new_york_times

Avg. Engagement
Total Articles
This Site
100Average Engagement
82Total Articles
Competitor Avg.
99Average Engagement
81Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
3,476Total Articles
54Avg. Engagement
3,172Total Articles
64Avg. Engagement
1,069Total Articles
68Avg. Engagement
259Total Articles
73Avg. Engagement
4Total Articles
10Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
11,924Total Engagement
3,636Total Shares
8,510Total Engagement
1,714Total Shares
5,293Total Engagement
1,975Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
longreads.com
45.5%
longform.org
26.6%
harpers.org
19.2%
thebaffler.com
18%
lrb.co.uk
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
new york city
6%
1.22%
new york
4.59%
0.35%
harpers
3.47%
28.48%
harpers magazine
3.37%
25.26%
harper's magazine
1.91%
28.07%
harpers.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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