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Your concern: harness.org.au  
Just searched: harness.org.au  

 Alexa Rank Audience Report

Alexa rank 90 day trend

This site ranks:
#536,057
in global internet engagement
4:01
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
chris alford
24Avg. Traffic to Competitors
8Search Popularity
the trots
16Avg. Traffic to Competitors
19Search Popularity
tim butt
16Avg. Traffic to Competitors
6Search Popularity
shartin
15Avg. Traffic to Competitors
6Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
racing results
18Relevance to this site
31Search Popularity
bonus bets
49Relevance to this site
14Search Popularity
bonus bet
49Relevance to this site
13Search Popularity
australian horse racing
11Relevance to this site
9Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
blooded horse sales
11Avg. Traffic to Competitors
10Organic Competition
hra online botswana
11Avg. Traffic to Competitors
15Organic Competition
goshen yearling sale
10Avg. Traffic to Competitors
14Organic Competition
hra online
9Avg. Traffic to Competitors
26Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
trotting
26Search Popularity
1.16%Organic Share of Voice
jim read racing
19Search Popularity
0.52%Organic Share of Voice
racing australia
21Search Popularity
2.99%Organic Share of Voice
racing queensland
19Search Popularity
2.6%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

carnival

Avg. Engagement
Total Articles
This Site
6Average Engagement
9Total Articles
Competitor Avg.
33Average Engagement
7Total Articles

new_south_wales

Avg. Engagement
Total Articles
This Site
7Average Engagement
15Total Articles
Competitor Avg.
17Average Engagement
15Total Articles

horses

Avg. Engagement
Total Articles
This Site
6Average Engagement
64Total Articles
Competitor Avg.
11Average Engagement
64Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
700Total Articles
12Avg. Engagement
277Total Articles
4Avg. Engagement
5Total Articles
5Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
524Total Engagement
417Total Shares
405Total Engagement
65Total Shares
161Total Engagement
56Total Shares
128Total Engagement
72Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
harness.org.au
54.6%
thetrots.com.au
No Data
harnessmediacentre.com.au
No Data
harnessbred.com
No Data
harnesslink.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
harness racing
25.11%
8.68%
harness racing nsw
11.73%
42.55%
harness
4.32%
0.26%
qld racing
2.77%
1.36%
pinjarra trotting form
2.67%
71.69%
harness.org.au

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
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