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Your concern: finder.healthcare.gov  
Just searched: finder.healthcare.gov  

 Alexa Rank
32.5
155,653.0
21.1
93,406.0
19.4
4,265.0
17.7
25,736.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#5,362
in global internet engagement
6:53
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
short term medical insurance
42Avg. Traffic to Competitors
29Search Popularity
supplemental insurance
38Avg. Traffic to Competitors
33Search Popularity
short term health insurance plans
38Avg. Traffic to Competitors
25Search Popularity
short term health coverage
36Avg. Traffic to Competitors
11Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
supplemental insurance
65Relevance to this site
33Search Popularity
short term medical insurance
61Relevance to this site
29Search Popularity
short term health insurance plans
27Relevance to this site
25Search Popularity
medicaid income limits 2017
51Relevance to this site
15Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
affordable care act
65Avg. Traffic to Competitors
19Organic Competition
affordable health insurance
60Avg. Traffic to Competitors
59Organic Competition
affordable health care act
57Avg. Traffic to Competitors
64Organic Competition
get health insurance
53Avg. Traffic to Competitors
64Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
va health benefits
24Search Popularity
2.44%Organic Share of Voice
dental insurance texas
29Search Popularity
1.11%Organic Share of Voice
ppo vs hsa
25Search Popularity
1.91%Organic Share of Voice
self-employed
33Search Popularity
0.44%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

health insurance

Avg. Engagement
Total Articles
This Site
127Average Engagement
96Total Articles
Competitor Avg.
119Average Engagement
271Total Articles

health plan

Avg. Engagement
Total Articles
This Site
134Average Engagement
100Total Articles
Competitor Avg.
112Average Engagement
195Total Articles

affordable care act

Avg. Engagement
Total Articles
This Site
74Average Engagement
14Total Articles
Competitor Avg.
98Average Engagement
274Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
4,655Total Articles
92Avg. Engagement
607Total Articles
539Avg. Engagement
585Total Articles
20Avg. Engagement
359Total Articles
31Avg. Engagement
104Total Articles
22Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
285,697Total Engagement
62,178Total Shares
19,585Total Engagement
6,728Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
healthinsurance.org
80.6%
ehealthinsurance.com
70.3%
kff.org
59.2%
healthcare.gov
42.6%
uhc.com
11.5%

Referral Sites

no_data

No Results

Try searching for a popular competing website, and look at their referral sites for a point of comparison.

Top Keywords

Search
Traffic
Share of
Voice
health insurance
3.69%
23.22%
affordable care act
1.95%
39.22%
marketplace
1.52%
8.55%
obamacare
1.25%
34.64%
aca
0.97%
27.13%
healthcare.gov

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
21.1
93,406
19.4
4,265
17.7
25,736

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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