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Your concern: fda.gov  
Just searched: fda.gov  

 Alexa Rank
23.1
3,065.0
22.1
8,167.0
20.8
515.0
15.1
3,102.0
13.9
782.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#2,305
in global internet engagement
3:02
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
olanzapine
57Avg. Traffic to Competitors
51Search Popularity
metformin
56Avg. Traffic to Competitors
59Search Popularity
propranolol
55Avg. Traffic to Competitors
54Search Popularity
diclofenac
54Avg. Traffic to Competitors
55Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
trulicity
62Relevance to this site
49Search Popularity
pregabalin
71Relevance to this site
48Search Popularity
cymbalta
63Relevance to this site
55Search Popularity
ventolin
66Relevance to this site
46Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
lactated ringers solution
46Avg. Traffic to Competitors
38Organic Competition
fda website
36Avg. Traffic to Competitors
60Organic Competition
best antibiotic for uti
35Avg. Traffic to Competitors
64Organic Competition
xyzal vs zyrtec
35Avg. Traffic to Competitors
55Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
amalgam meaning
19Search Popularity
2.38%Organic Share of Voice
vapor depot
17Search Popularity
4.45%Organic Share of Voice
telmisartan dosage
18Search Popularity
2.82%Organic Share of Voice
chewing tobacco
36Search Popularity
0.21%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

side_effects

Avg. Engagement
Total Articles
This Site
43Average Engagement
8Total Articles
Competitor Avg.
16Average Engagement
905Total Articles

patients

Avg. Engagement
Total Articles
This Site
137Average Engagement
13Total Articles
Competitor Avg.
12Average Engagement
2,276Total Articles

clinical_trials

Avg. Engagement
Total Articles
This Site
360Average Engagement
9Total Articles
Competitor Avg.
11Average Engagement
1,221Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
47,902Total Articles
14Avg. Engagement
15,794Total Articles
12Avg. Engagement
12,915Total Articles
5Avg. Engagement
1,949Total Articles
13Avg. Engagement
770Total Articles
7Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
26,252Total Engagement
115Total Shares
19,288Total Engagement
6,617Total Shares
13,033Total Engagement
338Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
rxlist.com
88.3%
drugs.com
82.5%
fda.gov
64.8%
medscape.com
63.5%
clinicaltrials.gov
49.3%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
fda
1.76%
43.22%
n95 mask
1.46%
22.2%
honey smacks recall
0.72%
7.18%
fda e-cigarettes
0.7%
42.67%
hydroxychloroquine
0.47%
9.53%
fda.gov

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
23.1
3,065
22.1
8,167
20.8
515
15.1
3,102

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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