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Your concern: fanniemae.com  
Just searched: fanniemae.com  

 Alexa Rank
44.0
68,042.0
26.1
181,716.0
25.9
143,946.0
17.7
44,406.0
17.7
9,468.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#67,116
in global internet engagement
2:55
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
harp
44Avg. Traffic to Competitors
52Search Popularity
harp refinance
43Avg. Traffic to Competitors
33Search Popularity
home affordable refinance plan
38Avg. Traffic to Competitors
28Search Popularity
harp mortgage program
35Avg. Traffic to Competitors
37Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
homepath renovation loan
56Relevance to this site
9Search Popularity
harp refinance program
51Relevance to this site
19Search Popularity
homepath loan
28Relevance to this site
18Search Popularity
fannie mae homepath property mean
53Relevance to this site
6Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
home affordable refinance program
39Avg. Traffic to Competitors
53Organic Competition
home affordable refinance plan
38Avg. Traffic to Competitors
25Organic Competition
harp approval website
37Avg. Traffic to Competitors
53Organic Competition
fannie mae high cost areas
35Avg. Traffic to Competitors
49Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
google
94Search Popularity
0%Organic Share of Voice
docmagic address
18Search Popularity
3.22%Organic Share of Voice
security instrument
17Search Popularity
3.51%Organic Share of Voice
arms length improved
17Search Popularity
3.43%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
themortgagereports.com
85.3%
freddiemac.com
62.3%
fanniemae.com
60%
knowyouroptions.com
49%
fhfa.gov
43.9%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
fannie mae
8.64%
26.06%
homeready income limits
3.18%
86.72%
home ready income limits
1.38%
76.31%
fnma
1.37%
23.11%
fannie mae selling guide
1.05%
93.71%
fanniemae.com

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Audience Analysis

Understand Your Audience

Alexa's audience analysis tools help you discover new ways to reach your target audience.

Understand:

  • What topics your audience cares about
  • What sites they visit most
  • What keywords they're searching
for to reach your site and competing sites
  • What they search for when they're ready to make a purchase

Sign up for a free trial of our Advanced Plan for access to audience insights and all of our tools.


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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
44
68,042
26.1
181,716
25.9
143,946
17.7
9,468

Sign up for all Similar Sites

Site's Audience Interests

Categories of interest shared by this site's audience.

Finance and Economics
Personal Finance
Extremely high
interest level
of this site's audience
visits sites in this
category.
7.5x more likely
to visit sites in this category
compared to all internet users.
Sites in this category this site’s audience visits
themortgagereports.com
nerdwallet.com
experian.com
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Business and Industry
Real Estate
Extremely high
interest level
of this site's audience
visits sites in this
category.
4.6x more likely
to visit sites in this category
compared to all internet users.
Sites in this category this site’s audience visits
zillow.com
realtor.com
redfin.com
Sign up for all Sites

The Importance of Targeting in Marketing

Vague and generic messages are far less likely to resonate with audiences than specific, direct communication

Read

Traffic Statistics

Traffic and Performance

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