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Your concern: esurance.com  
Just searched: esurance.com  

 Alexa Rank
28.1
5,163.0
24.9
31,056.0
23.2
72,976.0
22.8
2,663.0
22.3
60,136.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#36,049
in global internet engagement
4:37
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.


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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
umbrella policy
52Avg. Traffic to Competitors
37Search Popularity
insurance agents near me
49Avg. Traffic to Competitors
30Search Popularity
term life insurance
46Avg. Traffic to Competitors
48Search Popularity
personal umbrella policy
46Avg. Traffic to Competitors
27Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
landlord insurance
62Relevance to this site
39Search Popularity
the general insurance
58Relevance to this site
46Search Popularity
general insurance
62Relevance to this site
46Search Popularity
whole life insurance
59Relevance to this site
44Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
insurance companies
67Avg. Traffic to Competitors
69Organic Competition
auto insurance quotes comparison
66Avg. Traffic to Competitors
63Organic Competition
car insurance companies
63Avg. Traffic to Competitors
68Organic Competition
cheap car insurance
62Avg. Traffic to Competitors
62Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
progressive motorcycle insurance
37Search Popularity
0.24%Organic Share of Voice
hazard insurance definition
17Search Popularity
3.92%Organic Share of Voice
uninsured
23Search Popularity
2.87%Organic Share of Voice
geico renters insurance
48Search Popularity
0.04%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

movie_theater

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
5,867Average Engagement
0Total Articles

grease

Avg. Engagement
Total Articles
This Site
1Average Engagement
2Total Articles
Competitor Avg.
1,467Average Engagement
1Total Articles

geico

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
587Average Engagement
3Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
20,595Total Articles
0Avg. Engagement
563Total Articles
4Avg. Engagement
180Total Articles
2Avg. Engagement
151Total Articles
3Avg. Engagement
31Total Articles
241Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
GEICO SEQUELS geico.com
5,867Total Engagement
3,487Total Shares
A Note About COVID-19 progressive.com
1,303Total Engagement
222Total Shares
941Total Engagement
1,005Total Shares
505Total Engagement
3,123Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
insurance.com
80.3%
allstate.com
41.6%
geico.com
39.4%
esurance.com
34.8%
progressive.com
32.3%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
esurance
11.45%
29.64%
esurance log in
5.24%
83.98%
car insurance
2.85%
4.23%
esurance quote
2.8%
86.33%
esurance login
2.51%
64.33%
esurance.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
28.1
5,163
24.9
31,056
23.2
72,976
22.8
2,663
22.3
60,136

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
  • All Traffic Sources
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