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Your concern: dell.com  
Just searched: dell.com  

 Alexa Rank
30.4
hp.com
309.0
28.3
lenovo.com
612.0
25.0
tomshardware.com
1,385.0
24.0
intel.com
817.0
20.1
superuser.com
909.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#355
in global internet engagement
4:25
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
intel optane
54Avg. Traffic to Competitors
51Search Popularity
optane memory
52Avg. Traffic to Competitors
48Search Popularity
optane
52Avg. Traffic to Competitors
44Search Popularity
ralink drivers
49Avg. Traffic to Competitors
23Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
lenovo thinkpad
26Relevance to this site
54Search Popularity
hp probook 450 g5
16Relevance to this site
40Search Popularity
thinkpad x1 carbon
79Relevance to this site
49Search Popularity
lenovo t470
38Relevance to this site
39Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
intel xeon vs i7
46Avg. Traffic to Competitors
66Organic Competition
laptop deals
45Avg. Traffic to Competitors
78Organic Competition
laptop sale
39Avg. Traffic to Competitors
72Organic Competition
optane vs ssd
39Avg. Traffic to Competitors
74Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
sata ahci
23Search Popularity
1.46%Organic Share of Voice
tg-3468
27Search Popularity
1.22%Organic Share of Voice
imaging devices missing windows 10
18Search Popularity
2.78%Organic Share of Voice
ssd os インストール
15Search Popularity
2.99%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

lenovo

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
86Average Engagement
468Total Articles

intel

Avg. Engagement
Total Articles
This Site
32Average Engagement
148Total Articles
Competitor Avg.
52Average Engagement
1,340Total Articles

dell

Avg. Engagement
Total Articles
This Site
27Average Engagement
4,647Total Articles
Competitor Avg.
46Average Engagement
109Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
intel.com
15,947Total Articles
18Avg. Engagement
dell.com
15,300Total Articles
17Avg. Engagement
tomshardware.com
9,456Total Articles
47Avg. Engagement
lenovo.com
5,409Total Articles
47Avg. Engagement
hp.com
3,618Total Articles
21Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
https://game.info.intel.com/10-days-of-giveaways?linkId=100000015889005 intel.com
49,431Total Engagement
5,341Total Shares
Lenovo Legion: Gaming PCs, Laptops & Gear | Lenovo US lenovo.com
46,954Total Engagement
1,188Total Shares
https://www.dell.com/en-us/gaming/katy-perry-smile-alienware dell.com
22,677Total Engagement
3,642Total Shares
Folding@Home Now More Powerful Than World's Top 7 Supercomputers, Combined tomshardware.com
21,272Total Engagement
553Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
tomshardware.com
75.5%
hp.com
68.4%
intel.com
67.6%
lenovo.com
65.4%
dell.com
54.2%
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
hp.com
28.4 k
intel.com
19.5 k
dell.com
17.7 k
lenovo.com
7.9 k
tomshardware.com
5.4 k
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Top Keywords

Search
Traffic
Share of
Voice
dell
2.62%
47.38%
dell support
2.08%
84.65%
dell outlet
0.98%
71.05%
dell xps 13
0.89%
50.61%
dell xps
0.81%
67.18%
dell.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
30.4
hp.com
309
28.3
lenovo.com
612
25
tomshardware.com
1,385
24
intel.com
817
20.1
superuser.com
909

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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