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Your concern: current.org  
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 Alexa Rank
8.1
914,551.0
4.0
257,801.0
3.0
31,718.0
2.8
247,908.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#292,878
in global internet engagement
1:35
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
ready to learn
23Avg. Traffic to Competitors
23Search Popularity
national public radio
21Avg. Traffic to Competitors
35Search Popularity
npr sponsors
21Avg. Traffic to Competitors
20Search Popularity
weta tv
21Avg. Traffic to Competitors
17Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
npr radio
58Relevance to this site
39Search Popularity
pbs schedule
13Relevance to this site
41Search Popularity
all things considered
14Relevance to this site
44Search Popularity
wait wait don't tell me
18Relevance to this site
49Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
pbs ratings
27Avg. Traffic to Competitors
58Organic Competition
public media company
25Avg. Traffic to Competitors
13Organic Competition
zencastr free
19Avg. Traffic to Competitors
57Organic Competition
zencastr review
18Avg. Traffic to Competitors
57Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
pbs jamestown season 2
15Search Popularity
3.3%Organic Share of Voice
kera passport
24Search Popularity
1.3%Organic Share of Voice
doc martin season 9 episode 1
19Search Popularity
1.78%Organic Share of Voice
noel king npr
23Search Popularity
1.27%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

npr

Avg. Engagement
Total Articles
This Site
55Average Engagement
259Total Articles
Competitor Avg.
11Average Engagement
5Total Articles

public_radio

Avg. Engagement
Total Articles
This Site
42Average Engagement
331Total Articles
Competitor Avg.
16Average Engagement
2Total Articles

american_university

Avg. Engagement
Total Articles
This Site
31Average Engagement
447Total Articles
Competitor Avg.
0Average Engagement
0Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
898Total Articles
33Avg. Engagement
582Total Articles
7Avg. Engagement
27Total Articles
9Avg. Engagement
9Total Articles
54Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
weta.org
52.9%
nationalpublicmedia.com
52.6%
current.org
46.7%
zencastr.com
25.9%
cpb.org
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
current
3.75%
0.92%
america's test kitchen
2.82%
1.08%
lakshmi singh
1.83%
6%
car talk
1.49%
3.52%
americas test kitchen
1.46%
0.89%
current.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
8.1
914,551
4
257,801
2.8
247,908

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

  • Sites Linking In
  • Site Traffic Data
  • All Traffic Sources
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