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Your concern: coolantarctica.com  
Just searched: coolantarctica.com  

 Alexa Rank
16.2
antarctica.gov.au
435,753.0
12.3
oceanwide-expeditions.com
541,502.0
7.1
bas.ac.uk
473,233.0
6.2
quarkexpeditions.com
330,274.0
6.2
auroraexpeditions.com.au
383,092.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#250,551
in global internet engagement
1:29
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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 strategy
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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
flora of antarctica
30Avg. Traffic to Competitors
10Search Popularity
black-browed albatross
29Avg. Traffic to Competitors
46Search Popularity
discovering antarctica
29Avg. Traffic to Competitors
11Search Popularity
albatross
28Avg. Traffic to Competitors
51Search Popularity
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Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
spitsbergen
24Relevance to this site
34Search Popularity
elephant seals
60Relevance to this site
31Search Popularity
antarctic research
55Relevance to this site
13Search Popularity
northwest passage cruise
49Relevance to this site
21Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
how is antarctica used today
35Avg. Traffic to Competitors
13Organic Competition
antarctica size comparison
25Avg. Traffic to Competitors
44Organic Competition
what was different about antarctica 200 million years ago
25Avg. Traffic to Competitors
50Organic Competition
how did penguins get to antarctica
23Avg. Traffic to Competitors
58Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
winter animals
25Search Popularity
1.38%Organic Share of Voice
antarctica mountains
15Search Popularity
4.33%Organic Share of Voice
amundsen-scott south pole station
23Search Popularity
1.24%Organic Share of Voice
what nationality was the first person born in antarctica?
17Search Popularity
3.39%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

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Social Engagement ANALYSIS

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  • Track your share of voice amongst key players in a topic space
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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

south_georgia

Avg. Engagement
Total Articles
This Site
1Average Engagement
18Total Articles
Competitor Avg.
131Average Engagement
16Total Articles

antarctica

Avg. Engagement
Total Articles
This Site
15Average Engagement
48Total Articles
Competitor Avg.
64Average Engagement
102Total Articles

sea_ice

Avg. Engagement
Total Articles
This Site
21Average Engagement
22Total Articles
Competitor Avg.
54Average Engagement
41Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
antarctica.gov.au
474Total Articles
31Avg. Engagement
bas.ac.uk
373Total Articles
75Avg. Engagement
coolantarctica.com
67Total Articles
11Avg. Engagement
discoveringantarctica.org.uk
24Total Articles
77Avg. Engagement
oceanwide-expeditions.com
13Total Articles
5Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
First Antarctic heatwave recorded at Casey research station antarctica.gov.au
1,628Total Engagement
41Total Shares
bas.ac.uk/live - British Antarctic Survey bas.ac.uk
1,464Total Engagement
430Total Shares
RRS Sir David Attenborough departs Cammell Laird for sea trials - British Antarctic Survey bas.ac.uk
1,412Total Engagement
275Total Shares
Bird Island Research Station - British Antarctic Survey bas.ac.uk
846Total Engagement
148Total Shares
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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

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Traffic Sources

Percentage overall site traffic from each channel
coolantarctica.com
87.5%
oceanwide-expeditions.com
85.7%
antarctica.gov.au
45.5%
bas.ac.uk
33.3%
discoveringantarctica.org.uk
No Data
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
antarctica.gov.au
682
coolantarctica.com
533
discoveringantarctica.org.uk
176
oceanwide-expeditions.com
143
bas.ac.uk
96
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Top Keywords

Search
Traffic
Share of
Voice
roald amundsen's south pole expedition
8.71%
5.28%
antarctica
6.29%
1.13%
king penguin
3.39%
5.45%
who is sir ernest shackleton?
1.44%
3.07%
emperor penguin
1.35%
1.52%
coolantarctica.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
16.2
antarctica.gov.au
435,753
12.3
oceanwide-expeditions.com
541,502
7.1
bas.ac.uk
473,233
6.2
quarkexpeditions.com
330,274
6.2
auroraexpeditions.com.au
383,092

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Traffic Statistics

Traffic and Performance

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