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Your concern: boc.cn  
Just searched: boc.cn  

 Alexa Rank
47.1
bankofchina.com
8,028.0
19.7
icbc.com.cn
6,064.0
16.8
bochk.com
4,171.0
13.1
huilv.cc
237,890.0
10.0
cmbchina.com
6,469.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#605
in global internet engagement
2:33
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
定期存款利率
34Avg. Traffic to Competitors
17Search Popularity
存款利率
33Avg. Traffic to Competitors
15Search Popularity
贷款计算器
32Avg. Traffic to Competitors
27Search Popularity
定期 利率
32Avg. Traffic to Competitors
10Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
澳元
66Relevance to this site
25Search Popularity
美元指数
55Relevance to this site
29Search Popularity
黄金
58Relevance to this site
26Search Popularity
金价
52Relevance to this site
23Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
bank of china online banking
43Avg. Traffic to Competitors
9Organic Competition
boc online
38Avg. Traffic to Competitors
48Organic Competition
boc online banking
37Avg. Traffic to Competitors
13Organic Competition
china bank online
37Avg. Traffic to Competitors
7Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
日元对人民币汇率
18Search Popularity
4.5%Organic Share of Voice
central bank of china
15Search Popularity
4.3%Organic Share of Voice
boc e banking
27Search Popularity
0.99%Organic Share of Voice
美元对人民币
30Search Popularity
0.89%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
bochk.com
28.6%
bankofchina.com
23%
cmbchina.com
21.6%
icbc.com.cn
19.2%
boc.cn
9.8%
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
boc.cn
6.8 k
icbc.com.cn
5.7 k
cmbchina.com
4.4 k
bankofchina.com
799
bochk.com
550
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Top Keywords

Search
Traffic
Share of
Voice
bank of china
12.46%
30.86%
汇率
11.77%
29.56%
中国银行
7.63%
39.49%
boc
3.26%
10.15%
美元汇率
2.59%
10.37%
boc.cn
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
47.1
bankofchina.com
8,028
19.7
icbc.com.cn
6,064
16.8
bochk.com
4,171
13.1
huilv.cc
237,890
10
cmbchina.com
6,469

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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  • Site Traffic Data
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