Homepage | Favorite | Link
Alexa Inquire
Your concern: amazon.ca  
Just searched: amazon.ca  

 Alexa Rank
53.1
1,270.0
48.1
1,165.0
43.9
212.0
41.0
395.0
40.2
806.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#144
in global internet engagement
8:20
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.


Start Your Free Trial

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
fido
53Avg. Traffic to Competitors
55Search Popularity
apple
50Avg. Traffic to Competitors
81Search Popularity
lego
45Avg. Traffic to Competitors
64Search Popularity
iphone
42Avg. Traffic to Competitors
72Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
amazon business
77Relevance to this site
59Search Popularity
amazon uk
78Relevance to this site
69Search Popularity
amazon es
24Relevance to this site
51Search Popularity
amazon deutschland
72Relevance to this site
32Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
disney store
46Avg. Traffic to Competitors
70Organic Competition
buy a95x max in canada
46Avg. Traffic to Competitors
15Organic Competition
black friday deals
45Avg. Traffic to Competitors
72Organic Competition
apple store
38Avg. Traffic to Competitors
17Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
monoprice hdmi
23Search Popularity
1.45%Organic Share of Voice
dr. eric berg
34Search Popularity
0.26%Organic Share of Voice
tootsie pop
32Search Popularity
0.39%Organic Share of Voice
remember the titans
50Search Popularity
0.02%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

Sign up for a free trial of our Advanced Plan for access to all of our content tools.


Start Your Free Trial

Top Social Topics

Top topics by total engagement amongst this site and it's competitors

motherboard

Avg. Engagement
Total Articles
This Site
47Average Engagement
895Total Articles
Competitor Avg.
1,590Average Engagement
3Total Articles

wireless

Avg. Engagement
Total Articles
This Site
18Average Engagement
1,004Total Articles
Competitor Avg.
118Average Engagement
44Total Articles

usb

Avg. Engagement
Total Articles
This Site
20Average Engagement
1,839Total Articles
Competitor Avg.
22Average Engagement
15Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
54,234Total Articles
13Avg. Engagement
11,048Total Articles
5Avg. Engagement
4,406Total Articles
40Avg. Engagement
1,674Total Articles
60Avg. Engagement
163Total Articles
18Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
29,775Total Engagement
463Total Shares
20,506Total Engagement
2Total Shares
17,895Total Engagement
27Total Shares
15,155Total Engagement
10,399Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

Get Started

Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


Start Your Free Trial

Traffic Sources

Percentage overall site traffic from each channel
walmart.ca
41.8%
bestbuy.ca
35.2%
kijiji.ca
31.9%
amazon.ca
25%
google.ca
8.8%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
amazon
2.03%
0.48%
amazon canada
1.39%
39.39%
amazon prime
0.77%
0.44%
amazon ca
0.61%
46.94%
amazon my account
0.42%
3.41%
amazon.ca

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
53.1
1,270
48.1
1,165
43.9
212
40.2
806

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

Download

Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

  • Sites Linking In
  • Site Traffic Data
  • All Traffic Sources
  • All