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Your concern: aiga.org  
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 Alexa Rank
11.6
61,184.0
9.6
44,941.0
9.4
129,030.0
8.9
51,988.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#56,332
in global internet engagement
1:41
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
pentagram
29Avg. Traffic to Competitors
52Search Popularity
pentagram mastercard
29Avg. Traffic to Competitors
8Search Popularity
gilbert font
28Avg. Traffic to Competitors
21Search Popularity
johnston 100 font
28Avg. Traffic to Competitors
10Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
peter saville
55Relevance to this site
34Search Popularity
adrian frutiger
56Relevance to this site
24Search Popularity
erik nitsche
52Relevance to this site
19Search Popularity
josef muller brockmann
53Relevance to this site
21Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
pentagram design firm
26Avg. Traffic to Competitors
23Organic Competition
design for good
24Avg. Traffic to Competitors
16Organic Competition
pentagram agency
23Avg. Traffic to Competitors
60Organic Competition
graphic design websites
22Avg. Traffic to Competitors
65Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
svc seattle
21Search Popularity
2.61%Organic Share of Voice
philip b. meggs
12Search Popularity
4.05%Organic Share of Voice
mary scott
18Search Popularity
2.07%Organic Share of Voice
what is a graphic
20Search Popularity
2.09%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

typeface

Avg. Engagement
Total Articles
This Site
60Average Engagement
250Total Articles
Competitor Avg.
24Average Engagement
250Total Articles

graphic_design

Avg. Engagement
Total Articles
This Site
45Average Engagement
373Total Articles
Competitor Avg.
21Average Engagement
281Total Articles

illustrators

Avg. Engagement
Total Articles
This Site
51Average Engagement
158Total Articles
Competitor Avg.
22Average Engagement
363Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
10,601Total Articles
20Avg. Engagement
1,983Total Articles
30Avg. Engagement
837Total Articles
11Avg. Engagement
127Total Articles
38Avg. Engagement
67Total Articles
5Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
fontsinuse.com
71.9%
aiga.org
48.6%
pentagram.com
43.1%
itsnicethat.com
26.9%
howdesign.com
0%

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
aiga
5.12%
36.65%
graphic design
3.16%
0.75%
what is graphic design
1.4%
9.13%
stefan sagmeister
1.25%
6.75%
david carson
0.87%
4.15%
aiga.org

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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