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Alexa Inquire
Your concern: ageuk.org.uk  
Just searched: ageuk.org.uk  

 Alexa Rank
8.3
turn2us.org.uk
318,018.0
6.2
pensionsadvisoryservice.org.uk
1,131,584.0
5.8
nidirect.gov.uk
84,676.0
5.8
citizensadvice.org.uk
51,970.0
5.1
entitledto.co.uk
214,783.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#113,424
in global internet engagement
1:30
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
national insurance
33Avg. Traffic to Competitors
47Search Popularity
phn citizen advice pip form -> use given sheet with #
30Avg. Traffic to Competitors
8Search Popularity
pips
27Avg. Traffic to Competitors
39Search Popularity
citizens advice pip
27Avg. Traffic to Competitors
10Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
universal credit login
25Relevance to this site
41Search Popularity
maternity allowance
52Relevance to this site
21Search Popularity
national insurance contributions
48Relevance to this site
24Search Popularity
blue badge
13Relevance to this site
23Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
get pip
35Avg. Traffic to Competitors
71Organic Competition
pip review
30Avg. Traffic to Competitors
59Organic Competition
online benefits calculator
26Avg. Traffic to Competitors
42Organic Competition
pip-review
25Avg. Traffic to Competitors
59Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
nhs dental charges
15Search Popularity
4.99%Organic Share of Voice
lancashire
40Search Popularity
0.2%Organic Share of Voice
care homes
20Search Popularity
3.15%Organic Share of Voice
berkshire
45Search Popularity
0.1%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

sick_pay

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
507Average Engagement
19Total Articles

self_isolate

Avg. Engagement
Total Articles
This Site
58Average Engagement
134Total Articles
Competitor Avg.
496Average Engagement
20Total Articles

older_people

Avg. Engagement
Total Articles
This Site
31Average Engagement
1,733Total Articles
Competitor Avg.
66Average Engagement
10Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
ageuk.org.uk
3,854Total Articles
26Avg. Engagement
citizensadvice.org.uk
1,980Total Articles
52Avg. Engagement
carersuk.org
664Total Articles
48Avg. Engagement
turn2us.org.uk
387Total Articles
29Avg. Engagement
pensionsadvisoryservice.org.uk
86Total Articles
11Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
Coronavirus – what it means for you citizensadvice.org.uk
28,809Total Engagement
3,840Total Shares
https://www.ageuk.org.uk/services/in-your-area/ ageuk.org.uk
4,260Total Engagement
1,846Total Shares
https://www.citizensadvice.org.uk/ citizensadvice.org.uk
4,241Total Engagement
3,906Total Shares
Fairer for Carers - Carers UK carersuk.org
2,427Total Engagement
1,031Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
citizensadvice.org.uk
85.2%
ageuk.org.uk
67.7%
carersuk.org
40%
turn2us.org.uk
No Data
pensionsadvisoryservice.org.uk
No Data
Start free trial for all sources

How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
ageuk.org.uk
1.4 k
citizensadvice.org.uk
922
carersuk.org
338
turn2us.org.uk
225
pensionsadvisoryservice.org.uk
157
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Top Keywords

Search
Traffic
Share of
Voice
age uk
3.04%
42.95%
advocate
2.57%
1.71%
tier 3 rules
1.92%
2.56%
advocacy
1.16%
1.73%
frail meaning
1.15%
9.4%
ageuk.org.uk
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
8.3
turn2us.org.uk
318,018
6.2
pensionsadvisoryservice.org.uk
1,131,584
5.8
nidirect.gov.uk
84,676
5.8
citizensadvice.org.uk
51,970
5.1
entitledto.co.uk
214,783

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Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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