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 Alexa Rank Audience Report

Alexa rank 90 day trend

This site ranks:
in global internet engagement
Traffic Metrics

Keyword Opportunities

Drive More Traffic

Improve results from search and content marketing. Use Alexa's keyword research tools to:

  • Find gaps in your keyword
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
kilchurn castle
12Avg. Traffic to Competitors
35Search Popularity
campbell tartan
12Avg. Traffic to Competitors
23Search Popularity
black watch tartan
11Avg. Traffic to Competitors
27Search Popularity
black watch
10Avg. Traffic to Competitors
32Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
25Relevance to this site
40Search Popularity
iona abbey
48Relevance to this site
23Search Popularity
iona scotland
46Relevance to this site
29Search Popularity
mccaig's tower
43Relevance to this site
15Search Popularity

Buyer Keywords


No Results

Try searching for a popular competing website, and look at their opportunities for ideas.

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
argyll scotland
24Search Popularity
1.36%Organic Share of Voice
castle campbell
18Search Popularity
2%Organic Share of Voice
castle interior
17Search Popularity
2.02%Organic Share of Voice
campbell castle
10Search Popularity
3.31%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.


Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.

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Traffic Sources

Percentage overall site traffic from each channel
No Data
No Data
No Data
No Data
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral

Top Keywords

Share of
inveraray castle
inverary castle
inveraray castle scotland
clan campbell

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?


Traffic Statistics

Traffic and Performance

Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:

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  • Site Traffic Data
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