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Your concern: iff.com  
Just searched: iff.com  

 Alexa Rank
8.8
144,302.0
8.2
284,793.0
5.8
1,103,028.0
5.1
157,729.0
5.0
1,419,651.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#162,789
in global internet engagement
1:58
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
fine fragrances
28Avg. Traffic to Competitors
11Search Popularity
fine fragrance
27Avg. Traffic to Competitors
12Search Popularity
flavour
21Avg. Traffic to Competitors
37Search Popularity
perfumer
21Avg. Traffic to Competitors
23Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
imcd
56Relevance to this site
27Search Popularity
international film festival
51Relevance to this site
20Search Popularity
film festival
26Relevance to this site
33Search Popularity
if
61Relevance to this site
50Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
fragrance company
33Avg. Traffic to Competitors
48Organic Competition
flavor companies
23Avg. Traffic to Competitors
41Organic Competition
flavor company cincinnati
18Avg. Traffic to Competitors
18Organic Competition
symrise catalogue
17Avg. Traffic to Competitors
12Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
animal nutrition
25Search Popularity
0.92%Organic Share of Voice
cashmeran
19Search Popularity
1.91%Organic Share of Voice
iff stock price
12Search Popularity
4.14%Organic Share of Voice
leagel
15Search Popularity
3.75%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Read

Social Engagement ANALYSIS

Top Social Topics

Top topics by total engagement amongst this site and it's competitors

geneva

Avg. Engagement
Total Articles
This Site
3Average Engagement
1Total Articles
Competitor Avg.
14Average Engagement
22Total Articles

perfumes

Avg. Engagement
Total Articles
This Site
4Average Engagement
3Total Articles
Competitor Avg.
12Average Engagement
45Total Articles

perfumery

Avg. Engagement
Total Articles
This Site
10Average Engagement
9Total Articles
Competitor Avg.
11Average Engagement
32Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
316Total Articles
2Avg. Engagement
251Total Articles
13Avg. Engagement
143Total Articles
13Avg. Engagement
63Total Articles
8Avg. Engagement
10Total Articles
3Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
137Total Engagement
37Total Shares
92Total Engagement
20Total Shares
83Total Engagement
32Total Shares
82Total Engagement
38Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Traffic Sources

Percentage overall site traffic from each channel
symrise.com
57.1%
givaudan.com
45.7%
firmenich.com
33.3%
iff.com
32.6%
mane.com
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
iff
42.42%
30.04%
international flavors and fragrances
6.95%
30.97%
international flavors & fragrances
6.04%
27.72%
iff investor relations
4.16%
68.56%
international flavors & fragrances inc
1.31%
27.91%
iff.com

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
8.8
144,302
8.2
284,793
5.8
1,103,028
5.1
157,729

E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Alexa Rank
Estimate

This site ranks:
22.5 K

# 162,789

In global internet traffic and engagement over the past 90 days

Alexa Rank #
90 days ago
#
Today
#162,789
Country Alexa Rank

#

Audience Geography
Estimate

All visitors to this site in the past 30 days