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Your concern: hkjc.com  
Just searched: hkjc.com  

 Alexa Rank
19.1
on.cc
7,235.0
18.5
racingpost.com
17,918.0
15.4
lihkg.com
2,210.0
14.8
price.com.hk
2,656.0
14.6
ppshk.com
15,716.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#6,283
in global internet engagement
23:06
Daily Time on Site
Traffic Metrics

Keyword Opportunities

Drive More Traffic

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
[陸頌雄]
52Avg. Traffic to Competitors
31Search Popularity
幣少爺
44Avg. Traffic to Competitors
27Search Popularity
[楊岳橋]
43Avg. Traffic to Competitors
23Search Popularity
girl
41Avg. Traffic to Competitors
65Search Popularity
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Boost traffic by filling gaps

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
france lotto
44Relevance to this site
21Search Popularity
sweden lotto
40Relevance to this site
5Search Popularity
spanish lottery
43Relevance to this site
13Search Popularity
ontario 49
23Relevance to this site
22Search Popularity
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How to find easy keywords

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
八達通 apple pay
28Avg. Traffic to Competitors
61Organic Competition
guru online
27Avg. Traffic to Competitors
63Organic Competition
joox vs spotify
24Avg. Traffic to Competitors
64Organic Competition
bupa vs cigna
21Avg. Traffic to Competitors
48Organic Competition
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Optimizing for buyer keywords

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
會
23Search Popularity
2.18%Organic Share of Voice
力王
26Search Popularity
1.12%Organic Share of Voice
entries
37Search Popularity
0.37%Organic Share of Voice
天意
27Search Popularity
0.99%Organic Share of Voice
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Improving existing content

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

edited_versions

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
1,757Average Engagement
0Total Articles

dictatorship

Avg. Engagement
Total Articles
This Site
0Average Engagement
0Total Articles
Competitor Avg.
266Average Engagement
2Total Articles

hong_kong

Avg. Engagement
Total Articles
This Site
13Average Engagement
56Total Articles
Competitor Avg.
31Average Engagement
18Total Articles
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Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
lihkg.com
184Total Articles
39Avg. Engagement
hkjc.com
100Total Articles
11Avg. Engagement
stheadline.com
5Total Articles
0Avg. Engagement
on.cc
1Total Articles
2Avg. Engagement
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Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
【抗緊疫仲有冇得抗爭】和你做文青！ lihkg.com
1,757Total Engagement
4Total Shares
袁國勇：香港將重返03年狀況，未來幾日係封關最後機會 lihkg.com
849Total Engagement
5Total Shares
[請廣傳] 警方失當行為列表 (List of HK Police Misconducts) lihkg.com
678Total Engagement
348Total Shares
[Tsunami Democràtic] 給加泰隆尼亞 To CATALUNYA lihkg.com
558Total Engagement
251Total Shares
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Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
on.cc
49.9%
stheadline.com
47.5%
lihkg.com
25.4%
hkgolden.com
22.1%
hkjc.com
17.7%
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How to increase search traffic

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites
on.cc
2.8 k
hkgolden.com
1.6 k
stheadline.com
1 k
hkjc.com
904
lihkg.com
88
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Top Keywords

Search
Traffic
Share of
Voice
hkjc
10.76%
38.6%
mark six
6.26%
43.77%
hong kong jockey club
3.02%
65.14%
六合彩
2.63%
34.41%
jockey club
1.98%
20.43%
hkjc.com
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Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank
19.1
on.cc
7,235
18.5
racingpost.com
17,918
15.4
lihkg.com
2,210
14.8
price.com.hk
2,656
14.6
ppshk.com
15,716

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E-Book: Maximize Your Brand’s Competitive Potential

Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?

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Traffic Statistics

Traffic and Performance

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