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Your concern: antarctica.gov.au  
Just searched: antarctica.gov.au  

 Alexa Rank
16.8
246,549.0
14.0
464,454.0
8.9
2,166,069.0
Audience Report

Alexa rank 90 day trend

This site ranks:
#702,994
in global internet engagement
1:32
Daily Time on Site
Traffic Metrics

Keyword Opportunities

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  • Find gaps in your keyword
 strategy
  • Identify high-value, buyer keywords
  • Uncover competitors' top keywords
  • Identify and compete against the top sites in your industry

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Keyword Gaps

Keyword Gaps

This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Keywords driving traffic to competitors, but not to this site
Avg. Traffic to Competitors
Search Popularity
penguin species
41Avg. Traffic to Competitors
37Search Popularity
magellanic penguin
30Avg. Traffic to Competitors
30Search Popularity
antarctica facts
30Avg. Traffic to Competitors
25Search Popularity
how long do penguins live
29Avg. Traffic to Competitors
18Search Popularity

Easy-to-Rank Keywords

Easy-to-Rank Keywords

This site does not rank for these popular keywords, but they could if they wanted to.

Relevance to this Site

An estimate of how relevant a keyword is to this site.

The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.

The score ranges from 1 (least relevant) to 100 (most relevant).

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Popular keywords within this site's competitive power
Relevance to this site
Search Popularity
trips to antarctica
54Relevance to this site
22Search Popularity
antarctica cruise
56Relevance to this site
34Search Popularity
penguin species
58Relevance to this site
37Search Popularity
cruise to antarctica
53Relevance to this site
23Search Popularity

Buyer Keywords

Buyer Keywords

These keywords include certain phrases commonly associated with purchases.

Avg Traffic to Competitors

An estimate of the traffic that competitors are getting for this keyword.

The score is based on the popularity of the keyword, and how well competitors rank for it.

The score ranges from 1 (least traffic) to 100 (most traffic).

Organic Competition

An estimate of how difficult it is to rank highly for this keyword in organic search.

The score ranges from 1 (least competition) to 100 (most competition).

Keywords that show a high purchase intent
Avg. Traffic to Competitors
Organic Competition
king penguin vs emperor penguin
30Avg. Traffic to Competitors
62Organic Competition
emperor penguin vs king penguin
30Avg. Traffic to Competitors
68Organic Competition
how is antarctica used today
28Avg. Traffic to Competitors
13Organic Competition
different types of penguins
27Avg. Traffic to Competitors
55Organic Competition

Optimization Opportunities

Optimization Opportunities

Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.

Search Popularity

An estimate of how frequently this keyword is searched across all search engines.

The score ranges from 1 (least popular) to 100 (most popular).

Organic Share of Voice

The percentage of all searches for this keyword that sent traffic to this website

Very popular keywords already driving some traffic to this site.
Search Popularity
Organic Share of Voice
squid
52Search Popularity
0.03%Organic Share of Voice
what is the temperature in antarctica
19Search Popularity
2.49%Organic Share of Voice
baby emperor penguin
18Search Popularity
2.1%Organic Share of Voice
antarctica research stations
19Search Popularity
2.13%Organic Share of Voice

How to Analyze Competitor Keywords

A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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Social Engagement ANALYSIS

Find original, relevant content ideas

Discover how to reach your audience with the help of Alexa’s content research capabilities:

  • Find content gaps for quick-win article ideas
  • Track your share of voice amongst key players in a topic space
  • Discover unique angles for new and existing content

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Top Social Topics

Top topics by total engagement amongst this site and it's competitors

antarctica

Avg. Engagement
Total Articles
This Site
41Average Engagement
196Total Articles
Competitor Avg.
65Average Engagement
49Total Articles

sea_ice

Avg. Engagement
Total Articles
This Site
29Average Engagement
95Total Articles
Competitor Avg.
62Average Engagement
17Total Articles

penguins

Avg. Engagement
Total Articles
This Site
12Average Engagement
88Total Articles
Competitor Avg.
81Average Engagement
16Total Articles

Social Engagement

The total articles and average engagement across all sites

Total Articles
Avg. Engagement
441Total Articles
29Avg. Engagement
331Total Articles
68Avg. Engagement
59Total Articles
13Avg. Engagement
5Total Articles
2Avg. Engagement
1Total Articles
1Avg. Engagement

Popular Articles

Top articles by total engagement amongst this site and its competitors

Total Engagement
Total Shares
1,628Total Engagement
41Total Shares
1,464Total Engagement
430Total Shares
695Total Engagement
246Total Shares

Explore Popular Articles by Topic

Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with.

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Competitive Analysis

Outperform the Competition

Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.

Get a free trial of our Advanced Plan for unlimited access to:

Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.


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Traffic Sources

Percentage overall site traffic from each channel
oceanwide-expeditions.com
76.9%
coolantarctica.com
66.7%
bas.ac.uk
No Data
penguins-world.com
No Data
antarctica.gov.au
No Data

Referral Sites

Sites by how many other sites drive traffic to them
# Referral
Sites

Top Keywords

Search
Traffic
Share of
Voice
black-browed albatross
7.41%
4.21%
emperor penguin
3.76%
1.58%
antarctica
3.42%
0.22%
who owns antarctica
2.42%
18.37%
adélie penguin
2.05%
0.54%
antarctica.gov.au

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Site’s Overlap Score
Site’s Overlap Score
Similar Sites to This Site
Alexa Rank

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Traffic Statistics

Traffic and Performance

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